Independent programmers and developers who are small businesses themselves have tremendous opportunities to leverage the ecosystems and platforms of larger companies and write software (apps) for these platforms.
It’s great when you can not only earn money from people possibly paying to use your app, but also by winning some prize money.
As you write for the small business market, think of those apps that have succeeded the most. They’ve solved a problem and were often simple to use.
Small business owners are hungry for applications and add-ons to further enhance the platforms and services they already use – it’s your job to leverage this market.