We all try out best to market our businesses – we want to find new customers and we try our best to market to the customers we have. We beg for yet another referral – it’s a constant struggle for survival. Neolane produced an infographic that nicely shows the importance of integrated marketing.
The core of integrated marketing is about having ONE CENTRAL database so that you have all the information about customers in one central place. If they come to your retail store, you know how much they purchased online. When they buy from you online, your system can reward them with a discount as a thanks for buying.
Integrated marketing is powerful.