What’s your favorite software or tool for bringing all the moving parts of an eCommerce site (processing, etc.) together?
The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only nonprofit organization comprised of the world’s most promising young entrepreneurs. The YEC recently published #FixYoungAmerica: How to Rebuild Our Economy and Put Young Americans Back to Work (for Good), a book of 30+ proven solutions to help end youth unemployment.
1. Stick With Shopify
Shopify provides a wonderful customer experience with a robust, easy-to-use, and scalable back-end solution for your eCommerce needs. It offers a free trial to make sure you feel confident in the software, and provides all the bells and whistles you need to incorporate payment processing, email marketing, customer management and more.
– Benjamin Leis, Sweat EquiTees
2. HubSpot for Marketing
HubSpot is a great all-in-one marketing solution geared towards small-to-midsize companies. It provides everything that you need to market your company in a seamless fashion and they do a great job of tracking how marketing activities affect the bottom line. They are missing a solid eCommerce store, so the Shopify integration would be essential.
– Lawrence Watkins, Great Black Speakers
3. In Love With 1ShoppingCart
We love 1ShoppingCart because it has the ability to process orders, create custom products and flow purchasers into email autoresponders. It has a built-in affiliate program. The features are endless, and the price tag is affordable and reasonable for most entrepreneurs.
– Erin Blaskie, BSETC
4. Start With Stripe
Stripe offers painless credit card processing done through a simple API interface. There are no hidden or extraneous fees — you’re charged a small fee per transaction and that’s it. They deposit directly to your account, with no middleman to add on fees and charges. I favor simple solutions, and Stripe is the best for payment processing.
– Nick Reese, Microbrand Media
5. Stick With Infusionsoft
I think Infusionsoft is great at integrating email marketing, followup, leads, sales, processing, subscriptions — all in a neat package. It’s also easy to create an affiliate program, take credit cards directly, and it has a great API if you like to do custom coding.
– Nathalie Lussier, Nathalie Lussier Media
6. Go With Small Business Web
I’ve yet to find an all in one eCommerce tool that I like, but the Small Business Web includes several tools that all automatically work together — as if they were one package. Wufoo, Zferral and MailChimp handle most of what I need right out of the box.
– Thursday Bram, Hyper Modern Consulting
7. WordPress Works Well
WordPress is typically my go to answer for all things website-related. It is just to simple to set up your own website, use a few plugins and be up and running with a shopping cart in no time. I am convinced WordPress is the easiest way for an entrepreneur to achieve any web goal.
– Lucas Sommer, Audimated
8. Chargify for Subscriptions
If you’re selling any type of recurring subscription online, you have to check out Chargify. This service has saved our development team hundreds of hours and allows our support team to quickly update, edit and resolve billing issues without a developer. If you’re thinking about selling an online recurring subscription, integrating Chargify should be a top priority.
– Derek Johnson, Tatango
9. Integrate Braintree and Interspire
Interspire is a phenomenal flat-fee shopping cart system that’s infinitely malleable — it’s the backend of our product “configurator” in which customers can mix-and-match their products (a la NikeID.com). By integrating with Braintree, the favorite payments processor of many companies, we’ve been able to create a unique and seamless experience for our users while keeping costs incredibly low.
– Aaron Schwartz, Modify Watches
10. Work In WooCommerce
Depending on the type of products/services sold (physical or digital), the answer may vary. Having said that, WooCommerce is definitely my current favorite, no matter what product I’m selling. By integrating over 60 different payment gateways, baked in inventory and product management, marketing and promoting tools and more, it’s an easy choice to make. Add WordPress to the mix and you’re set!
– Juha Liikala, WebVehicle Oy
11. Make Use of Magento
We recently switched over to Magento for our eCommerce site and we couldn’t be happier. Magento is a feature-rich, open source platform that offers merchants a high degree of flexibility and control over the user experience, product catalog, and functionality of their online store. Additionally, there are countless Magento extensions available to create a custom shopping experience.
– Anthony Saladino, Kitchen Cabinet Kings
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