The Web still revolves around email and it seems like it’s here to stay. Businesses that market via email must be able to track how their campaigns are working out in order to understand what steps need to be taken to ensure a better run in the future.
With this in mind, to ensure that operations run as efficiently as possible, you must adopt solutions that would help you streamline your marketing operations as much as possible. For this reason, products have emerged into the market that provide full email analytics, showing you how many of your emails were actually opened, how many people clicked a link on one of your emails, and how many people decided to unsubscribe to your service.
We’re talking about tools like these, of course:
- VerticalResponse Email Marketing Services – This email marketing service lets you easily create and send emails from one comfortable interface for a rock-bottom price of $8.50 per month (for unlimited access) and $0.01 or less per email on a pay-per-mail basis. The interface is very usable and lets you choose from 700 different email templates.
- Benchmark Email – This service gives you the option of scaling into higher-volume packages with a guaranteed capability for sending a certain amount of emails every month. Like all the other services, Benchmark Email reports metrics on your campaigns. Their most basic plan lets you send 600 emails per month at a price of $9.95 per month.
To get the most out of the email marketing services that you use, you must have a very acute understanding of who is opening the emails and actually is interested in what you have to say by clicking links within the content’s body. This quickly helps you determine how well you’re doing and whether you have to re-assess your marketing strategy or not.