We’ve already published a story about how video might be the new direction for businesses. The problem with video, though, is that you can’t just start publishing videos without marketing them. One of the toughest things to do is to actually call people to action within a video in a way that they don’t have to type long URLs or emails.
Solutions for this are very limited, and most businesses rely on video channel subscriptions to get ahead. But where are the sales? Promoting a product won’t necessarily entice someone to buy it if they don’t know how to do it or are annoyed by the extra bother of having to type things. YouTube is very limited in this aspect, and doesn’t allow for many marketing efforts to successfully achieve a call to action. It generally isn’t the best marketing platform.
But what if you could put your YouTube video into a shell – a custom video player – that echoes your video with calls to action around and within it? What if I told you that there are solutions for that? You can use something like Viewbix for this, which allows you to also incorporate an email marketing app inside its interface, thanks to AWeber.
Basically, it incorporates your video into a little box that has a button on it that’s clear and non-invasive to customers, which gives them a call to action that’s clear and decisive. You can put anything, like “Buy It Now” or “Join Us.” Smaller lines appear to the side to show your customers some small “tool tips” with whatever you want to put into them. Have a look:
Here is how it looks when the little sidebar expands as someone hovers his/her mouse over it:
The ability to expand to full-screen view, play, pause, regulate volume, and share are all there. YouTube might let you put little squares randomly on the screen that constantly pop up during the video, but this might drive some viewers away. Having a less invasive method always makes sure your message is clear and doesn’t look like e-begging!