Marketing is expensive. Everyone and their grandmother knows that. But it doesn’t have to be that way. A dear friend of mine used to say, “Wherever money lacks, brains must compensate.” This is true to its very core and can be practiced within almost every sphere of business, including online marketing. If you play it smart, you’ll bring home the trophy. In the meantime, there’s a learning curve, and it’s not very pleasant.
If you’re anything like me, you’re probably spending too many hours working to read tons of material that just repeats the same thing, so I’m going to make it a bit easier for you. I’ve highlighted some great tips from PR Newswire that could get you ahead on marketing your site without having to pull out the checkbook:
- Go places! Get into trade shows and as many other networking events as you can. Don’t just market yourself online. Offline marketing is still very lucrative and very rewarding! Don’t forget to bring a ton of business cards.
- Talk. Offer to speak at the next trade conference in your industry. Try showcasing some of your products at an exhibition or sponsoring one. This is a great opportunity to be seen by potential customers.
- Write content online the right way. Most people are tired of reading marketing drivel. That’s why you have to be creative and implicit with your marketing strategy. If you’re going to write about your product, write about something your product does without appearing to try to sell it. Don’t forget to join forums with customers that are interested in things related to your industry. Let’s say you’re selling handyman equipment. A quick Google search takes me to this handyman forum. You can even ask them if they can make a special section for suppliers in which you can participate and show special deals.
- Use iReach or some other PR service. Getting PR will really significantly boost your backlinks, traffic, and customer interest. Do it. It costs very little ($130 on iReach) to get noticed.
OK, so many of those things cost money anyway. They certainly do, but the price you end up paying is way less than the price of a marketing department. All the pieces of advice listed here are bona fide ways of getting some customers and sales into your hands without any pressure to them.