Listening to Reviews Is Just As Important As Marketing

While you’re trying to maintain the front on your business by keeping your Facebook page updated and sending new offers to your mailing list subscribers, there’s probably one thing much more important than all that. Your customers will, once in a while, write a review on one of your products and/or your own establishment. This review could be positive or negative, based on the customer’s experience doing business with you and using the product that they’ve purchased.

Whether you’re selling baskets, batteries, or balloons, you need to know what your customers are thinking about your services or products. Even if the review is negative, listen to it! There are two reasons why you should:

  1. Reviews tell you how one of your products are doing. If you have a bad product, you’ll know this immediately when you see a bad review. In fact, you don’t have to look for reviews particular to your business. If you’re looking for a review on a new monitor you’re thinking about including in your stock, type something like “LG W2343S-PF review” on Google. You’ll find a number of reviews on that product, which will tell you whether it’s a smart choice to include in your stock for your customers. That’s very effective in preventing a bad experience on behalf of customers who don’t know any better.
  2. Reviews give you insight on how you are doing. Any negative reviews or issues with a product your customers are complaining about should be responded to promptly. Read this article for more details.

Now you know why listening to what others say, whether good or bad, can turn into something positive. Put your business’ name under Google Alerts and you’ll get an email every so often showing what people say about your business. Take some time to make a little change in how you run things when people are mentioning shortcomings. This will benefit you greatly and give your customers the touch they’re looking for.

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Miguel Leiva-Gomez is the owner of The Tech Guy, a blog that presents futuristic and current news about technology with a light touch of humor, catering to the average consumer and prospective investor. Miguel has been working with computers and gadgets for more than a decade, working together with people to help them solve their problems and breaking down complex concepts into simple bite-sized pieces that the average Joe can chew.

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