As a small business owner, you should constantly be looking for ways to get people to your website and social media sites in order to expose your products and services. One of the ways to do this is by creating exciting and informative content that you’re customers will be interested in. You’ve probably tried blogging, but as we all know, that can be very time consuming and quite a task if it’s not something you are completely comfortable with. How else can you create content that will entice potential customers to your site and social media sites? Here’s how: Compose a new social media channel for publishing interesting and relevant stories to your site.
Tools we’ll describe here are just the thing you need – you can surf the web as you usually do, and when you stumble upon on a great news worth sharing, just add it to your ‘channel’. Piece by piece, by the end of the day you should have a complete, curated by you, virtual newspaper you fans and followers will be able to read.
Storify is one such application. It lets you curate your social networks feeds in order to build social stories, combining the media all over the Internet into a single homogeneous source. In your Storify editor, you can search through the social networks and social media to find some elements of a story or a topic you want to Storify. Facebook, Twitter, Instagram, YouTube and more – all of those sites are now your sources.
Once completed, you can curate (edit, get them together) the elements into a story, write your own narrative – explain what’s important and why, add links to additional coverage etc. and share your Storify’d newspaper! You can share it directly or as an embedded element on a web site. You can sort stories by time, which will make adding tweets, photos and videos much easier to order, in chronological or reverse-chronological order. Sharing and commenting is now enabled on an element basis, so your readers can interact with the most interesting element of the story. Also, you are able to see the list of people who subscribe to you and who you subscribe to.
A similar service is Paper.li, a content curation service which enables you to publish newspapers based on topics you like. You might have stumbled on it in your timeline; most people use it as an automated service which picks up your tweets and if you get published in someones ‘Paper’, you get a mention. There is a free and a paid version, where for $9/month you’ll get the option to brand your Paper.li newspaper a bit more, remove advertisements and manage notifications.
So, if you want to try out the world of editing, picking out the right content and pleasing your readers, try out one of these tools.