As Ramon Ray, Editor of Smallbiztechnology.com and Technology Evangelist, prepares for the release of his latest book, The Facebook Guide to Small Business Marketing, Pagemodo is rolling out an update that addresses Facebook’s Timeline feature for Pages. Since the change has impacted users of Facebook Pages, which includes many small businesses, it’s essential to give them to the tools to help them set up their page so they can utilize the new features and make a positive impression to visitors that helps them stand out and gain more followers.
Pagemodo is a free service that helps users set up professional-looking Facebook Pages without any technical knowledge required. But Pagemodo goes beyond page design, providing tools for adding slideshows, videos, and even coupons and “like” gates. Pagemodo boasts 400,000 pages developed using its service since 2010.
But Facebook’s shift to Timeline has altered the look of many Facebook Pages, leaving small businesses with a need for an updated look. As Pagemodo’s Mokhtarzada points out, the changes are geared toward helping users utilize the Timeline layout while still projecting a professional image.
“Facebook’s move to the Timeline format has created new and valuable space that businesses can use to create custom apps that provide value to customers and fans,” Mokhtarzada said. “By taking advantage of this very important real estate, which is located above the fold, small businesses can showcase content, offers, or more in-depth information about a company. Most important, users can continue to drive traffic to the different apps in creative ways like email campaigns or via the Facebook news stream.”
Among the features highlighted in the update are:
- Cover photo designer. Businesses can upload pictures and alter fonts to create a design that matches their business’s theme. Since the cover photo is such an eye-catching part of the Facebook Page, this customization can allow a business to get a visual message across, as well as setting a tone for the page.
- Image customization. Business can customize the images associated with their Facebook Page apps, creating a unique look that matches their overall theme. By catching the eye of visitors, Page owners can realize a higher rate of click-through on those items. This also can help Page owners highlight special features like limited time offers or e-mail sign-up sheets.
- Additional features. If customers upgrade to the paid version, additional features can help them further customize their page. These include the ability to add tabs, analytics, professional templates, and a “Like Gate.” It also removes the Pagemodo footer from the page. A more upgraded version takes away the “Powered by” wording on the page. These upgraded plans are available starting at $6.25 a month.
For businesses that use the free version, it’s important to note that there is no limit to the amount of time you can use the free version. Pagemodo allows paid subscribers to choose between a monthly subscription or annual fee.
Businesses are welcome to set up a Facebook page on their own, but Pagemodo’s templates can take some of the work out of the process. Pagemodo helps businesses create a professional, clean-looking design for Facebook Pages that will keep people visiting for months and years to come.