Your website can only take you so far. It provides a point of reference when people are looking for your business. You should never treat it as more than that, regardless of how interactive the site is or whether you sell things online through it or not. It’s irrelevant when it comes to customer engagement. In 2010, the average American spent 32 hours per month online. This number is expected to have increased. How many minutes out of all those hours do people spend, on average, talking to your business?
If you answered “zero,” then you’re probably one of several struggling businesses that can’t seem to keep up with the social sphere of the web. There’s no magical secret that will engage your visitors, but you can always do some trial and error to see what they want the most. Measuring engagement and relevant interests can get you very far in reaching out to whomever has followed one or more of your social media presences. If there’s one thing that attaches a customer to your business the most, besides selling a product that no one else sells in your city, it’s the simple pleasure of having a conversation with that person.
Here are a few tools that will assist you in this adventure:
- PeopleBrowser Playground – If you’re looking for someone with an enormous amount of data, PeopleBrowser could be your kind of thing. They store 1000 days of historical data from famous social media outlets, all sorted in several different classifications and demographics such as age group, gender, and sentiment. This is a place where you can start brainstorming and learning from the past.
- Infegy Social Radar – If you’re looking for a solution that can “do it all,” Infegy’s super-flexible, ultra-fast, and comprehensive service will probably entice you. Reviews say that this product gives you all the ins and outs of your social presence with astonishing detail. You’ll be able to accurately measure engagement and find out what makes your followers tick.
To truly keep your customers loyal on the Web frontier, you must take a genuine vested interest in your social presence. Your website will only go so far. Giving your prospects a medium by which to communicate issues and questions will make them trust your business much more than simply showing them what you’ve got and asking them to order.