Tech Thursday (8/16): American Express Videos About Twitter; CRM Idol 2012 Announces 14 Semi-Finalists from the Americas


American Express Videos about Twitter


CRM Idol 2012 Announces 14 Semi-Finalists from the Americas




American Express Videos about Twitter



American Express has launched the newest installment of its “Social Media Show + Tell” series, adding tutorial videos explaining how small businesses can leverage Twitter to extend their brand influence. Powered by American Express, the enhanced LinkedIn® user group for small business professionals, Business Knowledge Share, features Melissa Barnes, Head of Agency and Brand Advocacy at Twitter, who demystifies how Twitter can be a strong and powerful tool when it comes to reaching and building relationships with current and potential customers. The videos offer a step-by-step tutorial for group members that include insight into the value of increasing followers, the purpose of hashtags and how to successfully share a message in 140 characters or less.

“Twitter continues to be an important tool for businesses that communicate with consumers through social media,” said Ed Jay, Senior Vice President of U.S. Small Merchants at American Express. “It is important for Business Knowledge Share group members to learn how the platform can enhance their businesses. Through Social Media Show + Tell, Business Knowledge Share encourages small business owners to be innovative in their business strategy and empowers them to confidently embrace social media.”

The Social Media Show + Tell video series strives to provide simple and easy commentary from leading experts behind each of the social platforms. The Twitter video includes how to tweet, retweet, connect with your audience and maximize your presence. Group members also have the opportunity to ask the expert questions directly and collaborate with fellow group members for ideas and additional insight on how to best utilize Twitter for their business.

Some of the videos include:

Membership in the Business Knowledge Share LinkedIn® user group stands at over 5,700 members, and has more than doubled since the launch of the Show + Tell video series earlier this year. Group members include small business owners, entrepreneurs and social media experts. The group offers members practical advice and tips about how to grow their businesses, while providing a community of like-minded peers to exchange news, ideas and support.

Calling All Small-Business Professionals

Social Media Show + Tell on Business Knowledge Share is open to all small-business professionals regardless of their affiliation with American Express. To join the Business Knowledge Share community, prospective members must first join LinkedIn® and then request membership for the group at:


CRM Idol 2012 Announces 14 Semi-Finalists from the Americas

Emerging companies make it to the next round in the second annual competition that recognizes innovation in CRM and related industries. 


Manassas, VA — Paul Greenberg, founder of CRM Idol, announces today the companies from the Americas that have made it through first round judging to become semi-finalists for this years’ competition.

Semi-finalists from EMEA, Asia, and Australia will be announced in the coming week. All of the contestants in the competition went through vigorous evaluations with a judging panel comprised of the top influencers in the CRM industry.

“CRM Idol has provided a platform for the industry’s foremost innovators to showcase their latest thinking about new and effective business processes and practices. The semi-finalists all demonstrate new thinking about how we will perform front office business in the future,” said Denis Pombriant, Managing principal of Beagle Research and CRM Idol judge. “These processes are largely more customer centric and at the same time more effective, efficient and sustainable.”

Here’s the full list of CRM Idol semi-finalists from the Americas:

The next steps for the remaining Companies will be enter a second round of judging that will drill down deeper into the business processes these companies promote. The winner will be announced on December 5th of this year. This announcement comes the same week as this years’ CRM Evolution Conference in NY, which is being chaired by CRM Idol founder Paul Greenberg. CRM Evolution is known to bring the best minds in the business together and inspire entrepreneurship in this industry. It’s the perfect week to kick off the next round of judging for the CRM Idol contestants.

More information about 2012 CRM Idol and the 12-member judging panel, go to




About Carolyn Crummey

Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (, an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.