Tech Thursday (8/23): American Express and Buy Local; Vertical Response Releases Two New Tools; Acer America Introduces TravelMate P243

American Express and Buy Local

 

Vertical Response Launches Two New Tools

 

Acer America Introduces the TravelMate P243

 

 

 

 

American Express and Buy Local

American Express joins forces with AMIBA to enable more small businesses to launch ‘Buy Local’ campaigns

 

New York, NY – American Express (AXP), the founding partner of Small Business Saturday, today announced the company has joined forces with the American Independent Business Alliance (AMIBA) to enable more small businesses and community groups to successfully launch “buy local” campaigns throughout the United States in order to inspire people to “shop small” all year around. AMIBA is a non-profit organization that helps communities launch and successfully operate buy local campaigns and broader Independent Business Alliances® (IBAs) – coalitions of locally-owned independent businesses, citizens and community organizations that work to build vital local economies and support local entrepreneurs.
As part of the partnership, AMIBA and American Express will host as many as 20 training events beginning in September through May 2013 to help communities and merchant coalitions develop an effective “buy local” infrastructure with the goal of catalyzing local action and enabling successful long-term organizing on behalf of local small businesses.

Upcoming presentation and training events include:
Sept 25 – 28, 2012 for Oregon and Washington
Oct 8 – 13, 2012 for New England area and New York
Oct 15 – 18, 2012 for Mid-Atlantic States
Nov 5 – 9, 2012 for California, Nevada, Arizona, New Mexico, Colorado and Utah

More events will be added throughout the year.

“These community events greatly increase the likelihood of local success in the critical start-up phase for local campaigns and alliances,” said Jennifer Rockne, AMIBA’s co-founder. “Through our partnership with American Express, more communities now will be able to access these trainings. American Express is playing a key role in helping ‘buy local’ initiatives succeed.”

AMIBA will also develop “Train the Trainer” programs in 2012 to expand the ranks of qualified facilitators. These facilitators ultimately will lead training events for hundreds of small business owners and advocates to spur more pro-local business initiatives.

This year, AMIBA is a proud supporter of Small Business Saturday and will distribute tools to help local retailers more effectively market themselves to encourage consumers to shop at small businesses on November 24, 2012.  American Express initiated the national program in 2010 in response to small business owners’ most pressing need: more demand for their products and services. Supported by President Obama and elected officials in all 50 states, Small Business Saturday spurred an estimated 103 million Americans to shop at independently-owned small businesses in 2011.

 

Vertical Response Two New Tools

Vertical Response releases ‘Coupons and Clipper’ for their social platform

 

SAN FRANCISCO /PRNewswire/ — VerticalResponse, a leading provider of self-service marketing solutions for small businesses including email marketing, social media marketing, event marketing, postcard marketing and online surveys, today announced two new features within its recently launched VerticalResponse Social platform: Coupons and Clipper.

Coupons is a coupon creator that lets businesses generate custom coupons which can be published as a Facebook tab on their Facebook page and/or as a standalone Web page. With Clipper, a simple click of the Clipper browser button lets users save interesting Web pages to their VerticalResponse Social account whenever they’re browsing online; the “clipped” URLs will appear in their VerticalResponse Social content library for easy sharing when they’re ready to create a social media post or campaign.

“Small businesses know they need to be more active on social media, but finding time to share content that’s engaging and drives sales is still a huge challenge,” said Janine Popick, VerticalResponse CEO. “Our new Coupons and Clipper tools help solve this problem by making it as easy as possible for small businesses to promote incentives and content, giving new and existing customers a reason to connect with them on social media.”

According to a December 2011 survey of 2,000 consumers, 80 percent of Web users prefer to get coupons and discounts from companies via social media. The new VerticalResponse Social Coupons feature gives small businesses an easy way to take advantage of this huge opportunity to attract first-time buyers and repeat customers.

The new VerticalResponse Social Clipper tool streamlines the process of finding and sharing content with social networks. This feature is in addition to the more than 300 industry-specific source feeds already available in the VerticalResponse Social content library.

Both Coupons and Clipper are free with a VerticalResponse Social subscription. Businesses can try out the VerticalResponse Social platform free for 30 days. After that, it costs $18 per month. Special pricing discounts are available for existing VerticalResponse customers and non-profit organizations.

 

Acer America Introduces the TravelMate P243

 

Professional Business Class Notebook Boosts Efficiency and Productivity While Supported With a Two-Year Warranty

 

SAN JOSE, CA – Designed for professionals seeking a solid business notebook that delivers robust productivity, manageability, security and reliability features, Acer America today introduced the new TravelMate P243 notebook PC for U.S. customers.

Summary of Features

  • Full-featured TravelMate notebooks outfitted with latest “Ivy Bridge” 3rd Generation Intel® Core™ i5 processors with Intel Turbo Boost Technology.
  • TravelMate P243 packs 4GB of DDR3 memory and is upgradeable to 8GB
  • TravelMate P243 delivers superb business presentations with rich color and crisp images via the notebook’s 14-inch Acer ComfyView LCD LED backlit display with HD (1366×768) resolution and a 16:9 aspect ratio
  • Perfect notebook for business users needing impressive performance, built-in security features and cost-effective manageability.
  • TravelMate P243 features a spill-resistant keyboard to protect internal components.

“Today’s mobile business executive needs a PC that is robust enough to run intensive business applications while still fitting into strict budget guidelines,” said Gregg Prendergast, vice president of commercial sales for Acer America. “The TravelMate P243 notebook is an important addition to our professional notebook portfolio as it combines everything today’s road warrior requires, including exceptional performance, enterprise-level security, durability and manageability for a best-in-class mobile experience.”

The TravelMate P243 comes with Acer Office Manager (AOM), a manageability solution which allows small businesses to deploy security policies, monitor IT assets, and schedule maintenance tasks in one simple application.

The Acer TravelMate P243 notebooks are available in the U.S. in early August at authorized Acer resellers. Prices for the TravelMate P243 begin at $699.99. Additional TravelMate P243 series notebooks with 2nd Generation Intel® Core™ i3 processors will be available with prices beginning at $599.99.

The new Acer TravelMate P243 Series comes with a standard two-year parts and labor warranty, which can be extended to three years with the Acer Advantage service.

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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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