The Local Marketing Battle: How To Come Out a Victor

If you are like the majority of small business owners out there, you are confused.  You’ve read all the articles on how to get your business found, how to increase foot traffic and how to manage your online reputation.  You followed all the advice, but you still aren’t getting the response you want and the website ranking you desperately desire.  Why not?

Well, first of all, SEO is an ever changing animal (just like the Google algorithm).  Directory websites are constantly monitoring for high-quality, high-integrity and recent content to publish. But what small business has the time to sit in front of the computer screen and concentrate on constantly updating their listings and web content?  The answer….not many! Fortunately, as with most time consuming tasks that small businesses come up against, there is a solution to help!

Genbook, the very popular online appointment scheduling and marketing provider, has recently launched Genbook Promote – a comprehensive service that offers time-strapped small business owners an easy, automated way to promote their business through better web visibility. Through a partnership with CityGrid Network, Genbook Promote allows your business information to be listed on their network of over 250 sites and apps.  Small business owners receive instant, automatic publishing of their business listing information (address, website, Genbook scheduling page, and Genbook reviews), which increases their SEO through real-time, constantly updated, content generation. With better visibility on sites like CitySearch, Google, Facebook and many more, a small business can potentially reach millions of consumers each month resulting in greater promotion of their business and hopefully increased sales.

You can try Genbook free for 30 days and thereafter they have price plans ranging from $19.95 to $39.95.

Another service available to help small businesses conquer the local marketing battle is LocalVox.  By updating an event, deal or announcement on your LocalVox account, you are, within minutes, reaching potential customers on over 100 local directories, social media, email newsletter and your own website.  With the help of what they call Searchlight, their mobile and local directory optimization tool, LocalVox focuses on ensuring that your business is employing all the tactics necessary to boost you to the top of the Google+ Local.

LocalVox offers three levels of programs; Broadcast ($199/mo), Broadcast Boost ($349/mo) and Broadcast Complete ($549/mo) all of which require an additional $200 setup fee.

While it is a battle to promote and market your small business to gain that very valuable local customer, there are weapons at your disposal that can help you to come through the smoke victorious!  So arm yourself, give one of these types of service a try, and let us know how it works for you!

 

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About Carolyn Crummey

Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.