Not too long ago, people started putting down their newspapers and listening to the radio. The transition from radio to television happened shortly thereafter. While new forms of media don’t necessarily cancel out their predecessors, the market becomes diluted and it starts to become more diverse as people look into other directions to get their information and entertainment. Back in the early 90s, no one really used Internet video much. Only 20 years later, we’re practically living on YouTube.
A study recently conducted by Ad-ology Research shows that 45 percent of businesses plan on getting more involved in online video through the year 2012. If businesses really get serious about this, video is about to become a very competitive venue for marketing, if it hasn’t become this way already.
Of course, you want to know the reasons why you should get your feet wet with online video. Here are some reasons given by Michael Mills, executive producer at TeleStory Pictures:
- People find it far easier to watch a video than read an article or copy on a website. A growing number of executives are trending this way preferring to watch video presentations over reading the same information.
- Video is both visual and auditory which touches more of our senses and connects us emotionally with a brand message. That can have a huge payoff when it comes to increasing a company’s products and services revenue. Consider the recent Subaru commercials.
- Lastly, and most importantly – Video can build instant trust and rapport! It allows the viewer to connect with products and services by seeing them in action. Additionally, it allows viewers to connect with the personalities or personnel of a company helping them quickly decide if they spend their hard-earned-money with that particular company. According to Internet Retailer 52% of consumers say watching a video of a product makes them feel more confident with an online purchase (Internet Retailer, 2012).
Basically, if you want to relate to your clients in a meaningful way, there has to be a lot more to your online presence than some text and images on a screen. You’ll need to tell your story in an audiovisual way to reach deeper into your customers’ emotional centers. Services like TeleStory Pictures can help you. But if you are a DIY kind of person, start hitting the books and learn about lighting and camera placement. You’ll quickly discover that there’s a lot more to proper filming than simply pointing a camera at a person or object!
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