We’ve talked about social media to death, so what’s new? Well, social media is enough of a jungle to require large volumes of information about it. You might know how social media works, but you also have to factor in the fact that social networks are composed of people, and people behave in manners that are kind of difficult to predict.
You must learn how to entertain your fickle audience and harness the power behind it. Let’s take a moment and listen to Ramon Ray, the chief evangelist at Small Business Technology, with his advice on establishing a proper social media empire. He starts out by saying that you shouldn’t just join every social network you find. It’s going to get real hard very fast. Just focus on what works for you, joining networks that complement your business model.
His second piece of advice is to try to make engaging material with an engaging topic. This is much like blogging, requiring you to keep your users coming for more. Oh, and about that, you should also make sure your posts are frequent and consistent with the schedule of your chief audience.
Enter VerticalResponse Social, a new platform that comes as part of VerticalResponse’s dashboard. VR’s platform mines the web for engaging content that provides a large amount of clickthroughs. This will ensure that the followers you currently have will be entertained with the sweet stuff. While you otherwise would have to worry about constantly updating your pages and feeds, the new platform allows you to create a month’s worth of update material in just 20 minutes. It streamlines the process of keeping your presence relevant and constantly refreshes engagement in your followers.
Above all this, you also get to see social media metrics that will give you an idea on how you’re performing. This helps you keep record of what you did right and what you should work on in the near future.
If you’re interested in gathering opportunities from social media without putting in the extra hours, here’s your chance. Just don’t forget to interact with your followers once in a while to show them that they matter to you.