Online video is like one of those street corners people only venture around at night if they really need to get something. Otherwise, they’re just not going there. Many businesses still hold that attitude without realizing that it’s already kind of necessary. The tarditive reaction, however, presents a ton of opportunity for you if you slip into it.
Everyone and his mother’s on YouTube and Vimeo. It’s not a question of how you’re going to enter the scene. It’s now a matter of when you’re going to start gathering film equipment, shooting your films, and uploading them.
With all that said, there’s little time left for you to still hop into the bandwagon and not be left behind while YouTubers are still subscribing everywhere left and right. Soon enough, users of the video service will start having what I call “subscription fatigue” and just stop at 30 subscriptions, or whatever it is they consider “enough.” By then, you’ll have to have some damn good video up to convince them to subscribe to you. Of course, people will still view your content, but it’s still not as fun as having a fan base already set up that can help your video go viral in minutes.
That’s enough of me asking you to seize the moment. There’s already an article here to convince you to get into video. It’s time for me to show you what tools you can use to make great films without having to tear the bank in half:
- Adobe Premiere Elements - Adobe, the company that makes the ever-famous Photoshop application, also makes a video editing software known as Adobe Premiere. This is a very heavy-weight application, especially for novices who are starting out, so I would rather recommend Adobe Premiere Elements. The Elements version is more compact and doesn’t contain all of the calamity that the standard version has. It sells for just under a hundred dollars.
- TrakAxPC - This is, honestly, a more intuitive application for use with beginners who want to make something professional, presentable, and noteworthy. Besides being a company that offers advice to aspiring video producers, TrakAx also offers this piece of software for those who have constrained budgets and just want to get a video out there that looks highly presentable. The learning curve is, in almost every aspect, more simple than that of Adobe’s mammoth software, and has everything you need from a beat synchronizer, automatic crossfading, and picture-in-picture capabilities.
Get into video. You seriously won’t regret it. Also, have a look at some of TrakAx’s advice. It might make you a little less timid about getting out there and publishing.