You Have A Channel, But Do You Have The Right Tools To Make A Video?

Online video is like one of those street corners people only venture around at night if they really need to get something. Otherwise, they’re just not going there. Many businesses still hold that attitude without realizing that it’s already kind of necessary. The tarditive reaction, however, presents a ton of opportunity for you if you slip into it.

Everyone and his mother’s on YouTube and Vimeo. It’s not a question of how you’re going to enter the scene. It’s now a matter of when you’re going to start gathering film equipment, shooting your films, and uploading them.

With all that said, there’s little time left for you to still hop into the bandwagon and not be left behind while YouTubers are still subscribing everywhere left and right. Soon enough, users of the video service will start having what I call “subscription fatigue” and just stop at 30 subscriptions, or whatever it is they consider “enough.” By then, you’ll have to have some damn good video up to convince them to subscribe to you. Of course, people will still view your content, but it’s still not as fun as having a fan base already set up that can help your video go viral in minutes.

That’s enough of me asking you to seize the moment. There’s already an article here to convince you to get into video. It’s time for me to show you what tools you can use to make great films without having to tear the bank in half:

  • Adobe Premiere Elements – Adobe, the company that makes the ever-famous Photoshop application, also makes a video editing software known as Adobe Premiere. This is a very heavy-weight application, especially for novices who are starting out, so I would rather recommend Adobe Premiere Elements. The Elements version is more compact and doesn’t contain all of the calamity that the standard version has. It sells for just under a hundred dollars.
  • TrakAxPC – This is, honestly, a more intuitive application for use with beginners who want to make something professional, presentable, and noteworthy. Besides being a company that offers advice to aspiring video producers, TrakAx also offers this piece of software for those who have constrained budgets and just want to get a video out there that looks highly presentable. The learning curve is, in almost every aspect, more simple than that of Adobe’s mammoth software, and has everything you need from a beat synchronizer, automatic crossfading, and picture-in-picture capabilities.

Get into video. You seriously won’t regret it. Also, have a look at some of TrakAx’s advice. It might make you a little less timid about getting out there and publishing.

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Miguel Leiva-Gomez is the owner of The Tech Guy, a blog that presents futuristic and current news about technology with a light touch of humor, catering to the average consumer and prospective investor. Miguel has been working with computers and gadgets for more than a decade, working together with people to help them solve their problems and breaking down complex concepts into simple bite-sized pieces that the average Joe can chew.

2 thoughts on “You Have A Channel, But Do You Have The Right Tools To Make A Video?

  1. Frank Woodman Jr

    Thanks for the advice Miguel!

    It’s nice to see someone giving advice beyond just the “You need to be doing Video!” mantra. Of course most of us know we need to be doing video. But that’s like saying we need to go climb a mountain.

    That’s something easy to say but not so easy to actually accomplish.

    It takes everything from cameras and software to a general understanding of just how the system works and how to get attention for any video we do on the always crowed internet. And for those of us novices to planning, shooting, and editing video it look like mount Everest on the horizon as we look out on the video landscape.

    Anyway knowing some options for editing software certainly are a good starting place. Especially for those of us who would like anything we put out on the net to look like more than a fifth graders home work.

    Now if we could just find a general list or road map to just how things flow and some of our other options like cameras etc.we all would feel much more comfortable as aspiring video stars.

    If you could ever find the time to put together something like that you could really be a hero.. hint hint… LOL

    • Ashwin Satyanarayana

      While I totally second Miguel and thank him for his tools recommendations, I admit that it’s difficult (and expensive) to do videos. Last time I checked, an Animation video costs upwards of $2500.

      Doing videos by ourselves would require tools — as Miguel pointed out here and some more like Adobe After Effects or Final Cut Pro. That’s expensive again.


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