A GPS For Your Software: Walkme.com App Walks Users Step-by-Step Through Tasks

You have GPS turn-by-turn navigation for your vehicle, so why not your online experience? A new guidance system from WalkMe.com eases the need for help desk assistance by allowing users to create interactive step-by-step instructions to walk users through software applications. The software acts as a GPS for your software, guiding users through each screen.

WalkMe.com characterizes its software as the next best thing to sitting next to the user, walking him or her through each step. For small businesses that use specialized software, this could eventually lead to less headaches as more software and app developers begin to implement it into their packages.

For most small businesses, the biggest use for WalkMe.com is the ability to integrate it into a company website. Most small businesses can save time and money by converting traditional paper processes to electronic ones. However, having customers complete applications and forms online can be difficult, especially if some of your customers are technologically challenged. WalkMe.com allows your webmaster to deploy instructions that will make users feel as though they are guided each step of the way.

Many sites offer video tutorials to help users understand how to complete a task, but customers find that difficult. If a customer chooses to watch the video before using the site, he or she may feel challenged to remember what the video instructed. If that user chooses to watch the video while using the site, that will require opening the video in one window while navigating the site in another. Constantly switching back and forth can become cumbersome.

WalkMe.com’s step-by-step instructions appear as a balloon on the screen that describes the current step. The instructions are intuitive, so if the user isn’t quite grasping the current step, WalkMe.com helps them until they are ready to move to the next step. If your customer base is multilingual, WalkMe.com offers the option of providing help in a variety of languages.

The user will not need to download any software to use WalkMe.com–it will be integrated into the software they are using. This will allow them to enjoy the same computer performance they’ve always had while adding additional features to their software or website.

On the webmaster’s side, WalkMe.com is simple to deploy, with the ability to easily update each bubble with just a couple of clicks. Additionally, analytics are built in to the software to provide feedback on where your users might be having trouble. This can help you determine where your site can be made easier to use.

“As people and businesses become increasingly dependent on the Web for everyday activities, the Web itself is becoming more and more complex,” Dan Adika, CEO of WalkMe, said. “Instead of tackling the overwhelming task of trying to change that, WalkMe just shows you how to navigate it faster and with ease.”

WalkMe.com has a free plan that includes up to three walk-throughs with no time limit. Paid plans start at $97 a month. Each plan comes with a 45-day guarantee, with the option to either downgrade or upgrade your plan at any time.


About Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who worked in information systems for more than a decade. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.