Who has time to deal with social media posting and applications? We all know that social media is a gateway to tons of potential customers, and can be a gigantic spotlight that can cut through a pitch dark world of unawareness, bringing attention and fame. The only issue is figuring out how to make that spotlight turn the way you want it to.
But like I said…who has time? It’s not just about updating posts on a business Facebook page or coming up with some original tweet that might garner customer interest. Anyone can do that and most of them unfortunately do; after all, when was the last time you read something pertinent to your needs or interests in any of those mediums? So, it’s not just about taking time to post, it’s more about coming up with the content in the first place. If you don’t have time to post, how do you have time to research? Running around the Internet looking for pertinent news and topics to your business and your customers is like running through a sprinkler as a kid – you might occasionally get lucky with a cool spot, but most of the time you’ll probably be miserable, aching for that next cool spot.
Since it is the Internet, there are certainly enough tools out there to help a small business along, but deciding on one might be difficult. I’ve found a few that you might want to take a look at, including a convenient one called ChatterJet.
With ChatterJet, your business gets an e-mail every morning that is stocked with four things – ‘Conversation Starters,’ ‘Online Marketing Ideas,’ ‘Industry Headlines,’ and ‘Customer Leads.’ The “so what” part is that each of these has a hyperlink that lets you immediately customize and post what you see. ChatterJet does all the research and delivers the content right to you, for $29 a month.
There are many similar tools on the market and I couldn’t possibly cover them all in one article, but here are a few that stand out:
- Crowdbooster garners information from Facebook and Twitter and then posts recommendations for action, including what customers of your brand type are talking about and whom you should consider communicating with.
- Raven Tools is best used by small businesses with marketing campaigns in the works, but also provides search engine optimization (SEO) tools to help improve your site’s visibility, starting at $99 a month.
- Argyle Social is one of the higher-end social media monitoring tools at $300 a month for one user, but offers the interesting ability to “measure your social ROI” http://argylesocial.com/what-is-argyle/features/social-media-conversion-tracking-measure-roi (return on investment) to see exactly how social media affects your profits.
So, with these great tools, and many others that are out there, you can now ramp up your social media and create content that is going to go straight to the eyes of your target market.