A whole lot of social media experts will tell you that your business can benefit greatly from setting up contests. Many articles online don’t tell you how to set up your contest to attract an audience, though. They only say “setting up contests is good.” Well, duh! Everyone should know this by now, but one thing they should learn, at this point, is how they can set up contests to attract participants and attract more attention.
Seth Lieberman, CEO of SnapApp, gives us 4 pieces of advice to make contests more successful, which I will condense in a nutshell:
- Set a goal for your social media contest. Your contest has to have a solid scope to achieve, such as getting more likes, followers, or even sales. Set up your contest to revolve around that goal. A contest without a goal is about as useful to you as an air conditioner in a Norwegian winter.
- Get out there and reach groups that have likely potential customers. If you’ve got a restaurant in Miami, for example, you can join a local group and ask them if you can advertise your contest there. It’s a very professional way to get the word out about your contest. As Lieberman said, when it comes to contests, “When you build it, they will come” isn’t a proper piece of advice.
- Know what to give your winning participants. It has to mean something to them. If you offer some little doohickey, they won’t give you the light of day. If you’re a consumer electronics dealer, you can offer something like a tablet. Some people identify with these devices.
- Watch out for Big Brother. The FTC has regulations that govern any sort of endorsement, so a person’s advertisement for your company with the motivation to win a contest might come under scrutiny. To make sure that everyone knows what’s going on, write some terms and conditions to the contest that clear things up.
As long as you follow these simple pieces of advice, you’ll have a better experience with your contests than the thousands of businesses who start contests without achieving the results they wanted.