The power of video as a communication medium is nearly limitless. Being able to convey a sense of feeling or urgency via video, when accompanied by the right narration and music, is a unique skill and not easily learned. It is also as Ramon Ray, editor of Smallbiztechnology.com, has said, “a way to give people a reason to find you and stay with you”. Indeed, it is the most preferred method for an Internet audience to get the information they need. Once you hook your audience with well-worked videos, you’re going to find they will remain loyal. But you might be wondering where you should start. As an entrepreneur, what is your best entry into the video-making market?
One of the more interesting apps is Videolicious – and yes, it’s just as much fun to play with as its name implies. The main usefulness of Videolicious isn’t just in a cool-sounding name, but in your ability to create pretty decent videos very quickly. You can use it to quickly record a ‘main’ story and infuse various stills or B-roll (or what’s basically ‘extra’ footage) over the main story, and Videolicious will, in seconds, save the video for you to export to whatever means you want to broadcast it, including social media outlets such as Facebook or HootSuite.
To get a good idea of how Videolicious tells stories, check out this HootSuite blog post that shows how easy it is to use. In fact, I downloaded it to my iPhone, figured out how to use it, and created my first video, all in about ten minutes. This includes adding music to your video (which Videolicious will allow you to do from anything currently loaded on your device) and setting the video up for export. This also includes the all-important final step of exporting it; from my phone I can do this to Twitter, Facebook, YouTube, or even via e-mail.
Best of all – at least to an extent – Videolicious is free. With a free account, you are limited to one minute in video length, using up to ten additional shots per video, and can store 20 videos. This is the ‘personal’ account and is probably great for simple and short videos, and it might even be enough for a business that wants to do a little video marketing. There’s also a ‘business’ level that costs $10 per month or is $60 if paid for a full year, and lets you do up to 10-minute-long videos with added stuff like access to licensed music libraries (in other words, no copyright issues here). The ‘business plus’ plan is $20 per month or $120 for a full year and allows unlimited service – unlimited video length, shots, storage, and other useful stuff.
Bottom line, you can easily use this product to experiment a little first and then move up if you find your video groove.