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App of the Week: DoubleDutch’s Hive Automates your Sales Team

CRM software has made the process of logging sales and keeping up with contracts easy, but your sales team is still tasked with the tedious process of recording everything. For small businesses with limited time and resources, all of this manual tracking can take time away from the business of doing business, costing your organization money. If your small business would rather your sales team spend time selling rather than doing electronic paperwork, DoubleDutch has the software for you.

With Hive, DoubleDutch gives sales professionals mobile accessibility, allowing them to easily update the status of each deal as they go.For businesses that use SalesForce, Hive can automatically update Salesforce from the field or, if you prefer, you can operate Hive as its own separate CRM application. DoubleDutch also provides contextual updating, using a salesperson’s location and the time to automatically log information on deals as they happen. The app also has the ability to learn a user’s behavior, saving time-consuming steps with each piece of information entered.

Not only does Hive take some of the work out of inputting information, it also adds consistency to the entry process, which helps with accuracy on reports. With sophisticated analytics built in, Hive can give you the information you need to improve your sales activities.

“Today’s sales professional operates in a mobile and collaborative workplace, but current CRM systems have not adapted quickly enough to this new environment,” said Tom Petrocelli, analyst at Enterprise Strategy Group. “Hive delivers an entirely different CRM experience that incorporates the lessons learned from mobile computing and the Social Enterprise. It provides a streamlined approach to CRM that allows sales professionals to capture necessary information and access resources in a way that is more natural to them.”

Hive contains built-in reminders that can be set to remind a salesperson to log information at specific times or when in a specific location, as detected by the salesperson’s mobile device. The device can also log a user’s calls as they are being made and e-mails as they are being sent. This provides a comprehensive history that can be very useful when determining whether a customer needs follow-up.

As DoubleDutch founder and CEO Lawrence Coburn points out, the company’s customers use its products fifty times more often than CRM products without mobile interfaces. “With Hive, we’re not re-inventing CRM, we’re making it a pleasure to use on the device you work with most.”

By providing customers an easy-to-use interface, those customers have a more pleasurable experience, which keeps them coming back. More use means a greater ROI, Coburn adds, as your workers become more productive and your reports become more detailed and accurate. Because it’s free for up to three users, Hive is ideal for small businesses. Mid-sized teams may benefit from Hive’s premium package, which supports up to 25 users for only $20 per seat each month. Mid-sized packages also include 24/7 phone and web support.

To sign up for Hive, click here. Software is available for both iOS and Android.

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About Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who worked in information systems for more than a decade. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.

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