By Mining Your Website’s Visitor Info You’ll Strike Gold More Often

If your website is set up to take information that your visitors enter, is it just name, address, e-mail, and phone numbers? It’s pretty simple to set up a basic form on your website to e-mail or otherwise store information that your visitors share, but if that’s all you’re getting out of it, there are giant steps you can take towards leveraging even more valuable data.

A program named formIQ will not only capture the information that the visitors share, but it will also give you valuable information otherwise, including the physical location of your visitors, a thumbnail of their website (if they enter one), and many different reports that will organize all information automatically for you. You’ll also find out how much time they spent on your site and how many of your pages they viewed.

What’s more interesting is that formIQ will also provide links to your visitor’s social media profiles, including LinkedIn, to add more dimensions to the information you can glean from them. Anything ‘extra’ can provide a valuable edge to your lead generation.

A similar tool you can find is Formstack, which gives you an easy-to-use tool in creating forms for your website. Formstack has an easy drag-and-drop building function so pre-determined fields can be added quickly and in any format you might want. Also, if your visitors answer questions on your site (e.g. for a survey), there is a ‘conditional logic’ function that lets you build your site’s question generator and present them based on the answers they give, keeping information focused. Everything you build in Formstack generates under-the-hood HTML5 code to ensure up-to-date compatibility.

Both offer a free trial period (formIQ’s trial is 30 days, whereas Formstack’s is 14 days). Formstack is a bit more expensive than formIQ, but you can check those links and see what works for you. And even if the trial for one is only two weeks, you should know pretty quickly what will and what won’t work for you and your website.

A few other options out there include:

  • JotForm. This sports another drag-and-drop interface and has a quick video tutorial to watch, which goes a lot further to helping you visualize what this kind of technology can do for you.
  • Google Docs is a very simple solution to any polling or survey forms you might want to create. If that’s all you want to do, and you’re already using some Google apps, you might check this out.
  • Wufoo offers not only form building but also some integration with PayPal, making it a pretty strong competitor to all of the above if you have ecommerce desires.

Overall, there are a plethora of form building tools out there; these just scratch the surface. Consider it, if anything, because some of these can help you organize your site visitor data and give your sales a leg up on making contacts and customers for life.

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About Michael Eckenfels

Michael is a writer and instructional designer, having worked in both fields for over a decade. He has had extensive corporate and freelance experience with a variety of business fields, including oil and gas, finance, health care, entertainment, and computer software. Michael is also an actor, having been in a wide variety of stage, series, and films over the last three years.

  • http://twitter.com/MichaelJKatz Michael Katz | BPD

    Interesting stuff, Michael, thank you. Any idea how it integrates with a site’s existing forms/backend? Infusionsoft or Constant Contact, for example.