Don’t Forget Your Local Customers When Marketing Online

An astounding 33.4 percent of SMBs have local phone numbers listed on their company website, according to a recent SMB DigitalScape study. Only 22 percent have an e-mail address on their website. This oversight highlights a problem with today’s small business, who has been increasingly urged to shift advertising and marketing efforts online. However, for small businesses that rely on local traffic, it’s important to find ways to get the word out to those closest to you. is offering a solution.

Launch by Local is’s online solution to reaching people in your own neighborhood. While there are many other online local marketing solutions (Yelp, Reach Local, etc.), Launch by Local offers a far more comprehensive service.

“Because this is built into our own platform, we’re able to offer it at an incredibly low price as compared to our competitors, yet with very high gross margins,” states Heath Clarke, Local Corporation’s chief executive officer. “We plan to grow our direct sales force in order to sell Launch by Local at larger scale, and also intend to increase the number of sales channels using the product. We’re excited with the performance thus far and look forward to reporting growth in our direct Launch subscriber numbers in future periods.”

With prices starting at only $249, small businesses can be up and running within ten business days. Launch by Local offers listings in at least thirty places, including websites, mobile, banner ads, banner listings, and content. Additionally, Launch by Local can provide SEO, lead generation, and loyalty/rewards programs that can keep customers returning to your business over and over again.

Launch by Local focuses on helping small businesses in three ways:

  1. Increasing Web Presence
  2. Reaching More Customers
  3. Engagingt with New and Existing Customers

Clients work directly with Launch’s marketing staff, who will develop a customized marketing plan. From that point forward, clients can track progress of campaigns via Launch’s dashboard customized for that client. began when its CEO went online to find a product locally and was unable to find anything. His mission was to find a way to help bring customers and local businesses together. Through Launch by Local, gives businesses the boost they need to have a clear online presence.

Reach Search offers a similar service, assigning clients an internet marketing expert who helps place search engine ads and display ads. The cost is customized to each campaign, but according to data by the United States Securities and Exchange Commission, for every $100 your small business spends on its Google campaign budget, Reach Local takes $50.96.

One of the best ways to determine your business’s local reach is to do a search for yourself by entering the type of service you offer. If your business isn’t prominently featured when customers in your area search, you’re likely losing out to competitors.

Additionally, you should do a thorough inventory of your business’s website. Customers must be able to easily find out the information they need–your prices, your operating hours, your services, and, especially, a phone number and e-mail address to contact you–without drilling down too far into your site.


About Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who worked in information systems for more than a decade. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.