Making your business present in the eyes of your prospects is probably the most important thing you do to achieve a sale. There’s advertising, web presences, social media, direct email marketing, and a whole bunch of other stuff you can do online to make yourself heard. But which ones are most successful to you?
A new concept, called “fusion marketing,” is on the rise. The concept, born out of the mind of author Lon Safko, teaches you how to fuse two different types of marketing together in a way that makes sense. In an interview with journalist Andrea Vahl, he explains it more clearly. You can see the interview in the video below:
Within the video, Safko explains the necessity of analyzing your entire marketing scheme. Indeed, you first must find out what’s getting you the best return on your investment by calculating how much you invest in a marketing tactic for a period and seeing, within the same period, how many customers you’ve gotten. Sometimes, you’d find that you’ve spent thousands on a marketing method that didn’t work at all.
Now, here’s where the beautiful part comes along. It all has to do with his “Safko wheel” – a wheel that lets you “connect the dots” between different marketing methods within traditional media, digital, and social media. After connecting the dots, the “fusion marketing” process begins. It can be something as simple as his example in the video with putting a QR code on the back of a business card to show a kind of call to action or brochure.
The fusion marketing concept can help you do two things:
- It can save you money by putting two things into one platform. The business card example mentioned earlier would save you money because you don’t have to print extra material to fit your QR code in. On the other hand, you’ll be spending a tad more on ink, but it’s worth it!
- It can make your business more uniquely fitted to the customer, effectively letting you combine two things you already know work to attract a greater amount of customers and eventually achieve sales.
If you want to read his book on this, you can find The Fusion Marketing Bible on Amazon. You really don’t have much to lose from this. If fusion marketing doesn’t bring you a ton of sales in droves, at least you took the time to see what marketing works out for you and what needs to be thrown out. You save money either way!
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