There’s no denying social media has changed the world of business marketing in recent years. Small business owners are eager to soak up any information they can about this new way of reaching consumers.
International speaker and marketing expert Whitney Keyes has seen the need and met it. In her book Propel: Five Ways to Amp Up Your Marketing and Accelerate Business, Keyes uses real-life scenarios to illustrate modern-day methods for marketing a business.
While traditional marketing was done differently between large and small organizations, in today’s business world the divide between small and large businesses appears to be shrinking. As Keyes pointed out, what once would be handled differently between a small and large organization is now handled very similarly.
“In today’s competitive marketplace, size doesn’t matter,” Keyes says. “Success for every organization boils down to these five keys: strategy, story, strength, simplicity, and speed.”
In the pre-digital age, large companies had even larger marketing budgets that allowed them to cover the world with their message via print ads, billboards, radio and TV commercials, and the like. Today, marketing can be done through social media and other electronic means for a cost of nothing more than time. This has leveled the playing field and made it easier than ever for small businesses to take on the big dogs for consumer dollars.
According to Keyes, the five areas for success are:
- Strategy: Set a course for success. Make sure all marketing campaigns are well-directed.
- Story: Success is about telling the right story, at the right time, to the right people. That story is your brand.
- Strength: Extend your reach by collaborating with allies who can help boost your message.
- Simplicity: Keep the plan as straightforward and simple as possible.
- Speed: There are many things you can do starting now to put your plan in motion.
Propel: Five Ways to Amp Up Your Marketing and Accelerate Business is available from Amazon, Barnes & Noble, and Indie Bound. Keyes also offers a sample chapter for free on her website. Those interested in meeting the author in person can watch the Speaking section of Keyes’ website for an upcoming appearance near them. In upcoming months, Keyes will be speaking to groups throughout Washington on the subjects of marketing and leadership.
An accomplished speaker and marketing executive, Whitney Keyes has spent more than twenty years working to help make businesses more successful. Her work includes serving as a senior manager at Microsoft and as an adviser for American Express. Additionally, she’s been a marketing adviser for businesses of all sizes around the world.
One of Keyes’ marketing campaigns was the launch of Office 2000 while working for Microsoft. During her time with Microsoft, she also implemented Unlimited Potential, the company’s main philanthropic program. Today, Keyes runs her own consulting firm, where she helps businesses of all sizes increase their bottom line through marketing efforts. She is also co-host of the weekly online radio show Whitney and Wyatt.
“She draws on her years of experience with big-time brands and game-changing startups to provide a cutting-edge manifesto for marketers–and a manual to make things happen,” Fast Company co-founder William C. Taylor wrote. “This book will propel your business forward.”