Do you put much stock into the power of a really well-designed, especially creative, business card? There are certainly some great examples out there, all of which are just icing on the cake when it comes to the all-important purpose behind them: networking. It’s therefore a shame that there are so few decent and well-thought designs out there; after all, the more eye-catching and ‘wow’ a business card is, the more likely it’s going to keep someone’s attention.
According to a survey conducted by MOO.com, nearly half of small business owners believe if they hand out 100 business cards, it will generate $5,000 in revenue. Even more significant is that about 90% of survey recipients reported that this centerpiece of networking has led to at least some new business. About three quarters of the general population and business owners believe that the business card remains a critical part of successful networking.
You can find numerous sites out there that will give you some business card design basics. Here are some things to consider:
- Use Good Paper. This should go without saying. If you buy card stock off the shelf at some Office Mania type store, you’re going to get what you pay for. It should feel solid and right and reflect the design you’re going for.
- Make Sure They Fit. If your card design is a strange size, it might not fit into a holder or a wallet, and is more likely to be discarded or lost.
- Show Them What You Do. Not ‘tell’ them…SHOW them. If you’re a shipping company, for example, why not create an extra-thick card that looks like a package?
- Design. Bring in extraordinary or striking colors, as well as an image if possible. Also think about making it a two-sided business card.
- Fonts. It’s okay to get creative with some aspects of your card’s design – such as your business name – as long as it is suitable for print. However, be careful it’s not in a hard-to-read font. Also make absolutely sure you do not put your contact information in anything unusual; stick with a basic sans or sans serif font.
- Last but not least…Keep It Simple. Don’t go overboard. A good design doesn’t mean you need to put as many colors or shapes and images on it as you can fit. Short, sweet, eye-catching…those are things to keep in mind.
Your face-to-face impression and ability to engage in great conversation are definitely important for networking…but a great business card will not only reinforce that notion, but also last a lot longer in a potential customer’s mind.