All small business owners must think, act and be publishers.
In short, my bully pulpit is that ALL small business owners must create lots of great and relevant content in order to move the needle from just being “in business” to being talked about by customers and prospective customers and overall INCREASING PROFIT.
It’s a GIVEN that prospective customers are talking about you, your product/service or the overall industry online – Twitter, Facebook, or some other form (in a blog post, etc).
It’s a GIVEN that your customers are sharing with others about their recent purchase of your product or service and of course about the market your product/service is in.
With all of these conversations happening you need to ask yourself – are YOU in these conversations in some way.
The only way to digitally be in this conversation is to ensure you are publishing content so that search engines and social networks pick up your content – which in turn will be read and engaged by customers and potential customers in these networks.
Be a publisher. Boost customer engagement. Boost your business. Boost your profits and revenue.
Check out this “behind the scenes’ bonus video with JJ Ramberg and myself with more on this discussion of small business owners as publishers