Recently Microsoft made a decision to have “do not track” automatically turned on, in its new Internet Explorer browser and the online advertising community is angry, reports, BtoB Online. (Read the Full Article Here) Understandably angry.
I surely do not want to have my personal information used by criminals to steal from me. I am definitely more open and understanding to the digital and commercial world we live in wherein I receive many pleasures for “free” and in return agree to be marketed to.
I watch Hulu quite a bit and don’t pay a thing. I think it’s perfectly fair that advertisers who pay for me to enjoy Hulu for free are able to know a bit about me to better advertise and market to me.
If you want to watch a movie and have no one know you are watching it and market to as a result – buy a movie from some video swap service or borrow one from a friend.
Pretty much everything you do is commercialized and you will be advertised to – get used to it and enjoy the benefits.
If you’re a guy in Texas and enjoy barbecues why should you get an advertisement in French about flying to Poland for vacation? No, instead you want a local Texas restaurant to market to you a about great barbecue sauce.
It’s very scary and nerve racking to have our “privacy” invaded, on the other hand, marketers WILL market to us for sure. It’s nice to get an advertisement that feels like its just for you!
About Microsoft, I think it’s fine that they put the “no-tracking” feature on by default – that’s their decision and I completely understand it. My point in this article, is to give my insight about online advertising tracking overall.
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