Do you remember the days when you used to go out for a drive, came across a billboard with a cool product and then soon purchased it? That was conventional advertising. It still exists; the only difference is that it’s not the only medium of branding your product anymore. In this digital age, where any information on any archaic topic can be accessed through a search engine, the source that provides the most relevant information is the king. Think of Wikipedia. The clicks that the citations receive from its pages are possible only because people trust the brand.
Now, what if you had information on a topic that very few other people knew about or what if you knew something that others could use? These would be the best conditions for you to market yourself to the world while also providing people with relevant information. All in all, your first target would be to increase your ‘online visibility’, the digital age’s equivalent of the billboard perched on a busy freeway.
Ramon Ray, Editor of Smallbiztechnology.com, recently published an article, ‘Is It Time To Publish Your Next eBook’ on the Dun and Bradstreet website. In the article he shares tips that will help you create an eBook that will boost your brand. They are:
- Create a high-quality product—While publishing an eBook may be relatively easy these days, publishing agood eBook is a little more of a challenge. In addition to providing well-written, useful content, people still judge a book by its cover. Invest in a professional cover designer who will create a look that entices readers to buy your book.
- Choose multiple publishing platforms—There are a variety of choices when it comes to making your book available online. It’s important to put your book out there, where browsing readers can find it. Lulu.com and Lightning Source are popular self-publishers, but availability on Amazon is a must.
- Keep your prices low—Remember, the goal isn’t to make millions. It’s to get word out about your business. Readers are looking for good reads at low prices, especially now that electronic readers have become so popular, so by keeping your prices low, you’ll attract a larger number of people.
So, if you have something to sell or a service to offer and you know people will pay for such a service, write your eBook today.