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App of the week: Stride – Sales Software For The Rest Of Us

It’s never been easier to sell a product. With so many software solutions available, sales staff and small business owners can easily keep up with contacts, track phone calls and e-mails, and set follow-up reminders. However, many of these software packages are far more robust (read: pricey) than small businesses need, leaving a need for smaller solutions.

While standard sales tools are great, they are usually far more robust (read: pricey) for small business use. Seeing this issue, Stride developed “sales software for the rest of us.”

“We built Stride to solve the problem of lost time, outdated information and complex bloatware that plagues the small business sales process,” a company spokesperson says. Stride allows small business sales professionals to track and manage sales leads and even collaborate with other businesses.

Among its many features, Stride offers:

  • Time–By tracking your contacts, managing cases and assigning tasks, you can eliminate laborious searches through piles of paperwork and various spreadsheets and email archives.
  • Metrics–Stride produces reports on the entire course of a deal, including history, overall value and more.
  • Collaboration–Your sales staff can work together on a deal, commenting on activity and delegating specific tasks. There is no limit to the number of team members you can add and there is no additional charge.
  • Weekly e-mails–A weekly status e-mail will give you an overview of where each project stands. You can log in to see your entire pipeline in one glance or obtain more information about each of your cases.

Another option similar to Stride is Base, which is free for up to 150 deals. However, Base takes a more overall approach to sales reporting, comparing various sales team  members against each other rather than letting one individual sales member track progress of individual deals. This makes it ideal for the sales manager dealing with multiple salespeople, but less ideal for the salesperson him/herself.

“The truth of the matter is, almost every business has to sell,” Stride writes on its website. “We hope Stride makes that requirement as painless as possible.”

A starter account with Stride is free, allowing you to add up to five deals at no cost. This allows you to try out the service and see if it fulfills your needs before committing to a monthly subscription plan, which starts at $9 per month.

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About Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who worked in information systems for more than a decade. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.

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