Having the opportunity to do a presentation in front of an audience of just about any size is an absolute privilege.
What a wonderful thing it is. You have a captive audience and it’s up to you … the presenter….to engage, energize and enthrall. (Okay, enthrall might be reaching a bit but you get my point.)
Whether your presentation is short or long, the situation provides you with the chance to present yourself as a thought leader and as someone with information and wisdom about a specific topic. It is, quite frankly, your opportunity to shine.
What a shame it is when a presenter uses this time to talk about their products or services in such a manner that attendees feel as if they are being given a sales pitch. What a waste of an opportunity.
If you are persuasive about your product or service and explain it in such a way that the benefits and advantages come through well then, you simply don’t have to “sell”. Participants will be drawn in by the value of your information and begin to understand the appeal. At the same time they won’t be resentful and feel as if they have been duped.
- Prepare a presentation that is chocked full of information and benefits and present them in a factual manner.
- Unless specifically asked, don’t provide prices, terms, etc.
- Have a few well crafted questions and use them to engage the audience.
- Have well developed hand-outs to validate your presentation.
- Gather names and contact information so that you can follow up with the attendees.
Be attentive to how you “come across” and if you are wondering if your presentation is too “salesy” practice it with a friend or colleague and get their honest opinion.
A little preparation can go a long way in making certain that you leave the attendees with the very best and most positive impression. Any questions? As a sales consultant I regularly review presentations and I’m happy to help you with yours.
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