If you haven’t heard of Prezi, you’ll probably be hearing about it soon. It’s a platform that lets you make presentations in the cloud with unique dynamic characteristics that set it apart – far apart – from Microsoft’s PowerPoint. Our chief evangelist, Ramon Ray, has previously covered Prezi on this site, highlighting why this is a cool, revolutionary, and handsome platform that can help you make quite the impression.
Recently, Prezi has redesigned its website from a simple run-of-the-mill marketing site to something new and daring. Is there anything we can learn from Prezi? Yes! Let’s have a look at lessons you can learn to make your site more compelling:
- Prezi keeps the most important aspects of its website above the fold. This means that everything you have to see to get a clear picture of the service doesn’t require you reaching for the mouse and scrolling down. If your customers want more info, they’d scroll down, but what you put “above the fold” has to tell a very clear story that compels your customers to take that extra step.
- Prezi features its video as the centerpiece. If you have a video, don’t just shift it to a corner on the right-hand side. Prezi did that in its previous layout. This doesn’t catch everyone’s attention as effectively as putting a big, fat image with a play button on the centerpiece of your site. If you can’t do that, at least put a picture of what you’re about. They speak a lot louder than a bunch of text.
- Brag about what you do. Prezi, for example, puts up its impressive year-over-year growth figures just below the fold. You can put something like new products you’ve introduced or customer testimonials. Put anything you’re proud of on the front page. It’ll show that you’re passionate about what you do and that your business really means something.
- Don’t forget to make a clear and pronounced call to action. Below its video centerpiece, Prezi includes a “Sign Up Now” button. So, right after seeing the power of Prezi’s product, you click your way out of the video and see a big blue button showing you where you can sign up. Who would say no to that?
Just one more piece of advice: With video content, present an example of a problem you solve, show off your product a bit while talking about how your product solves this problem, and then show them the “big picture.” The “big picture” part can be a scene showing how a world would look like when people use your product. If you make a mobile app that helps people find each other, for example, you can show a scene with two long lost family members finding each other through a crowded city street. It’s just a little food for thought. Now, go ahead and put this stuff into practice!