Tech Thursday (11/8): Survey Shows Small Businesses Investing More In Social Media * AT&T Introduces New Four-Line Small Business System * HP Unveils New Printing Innovations That Digitize The Office

Survey Shows Small Businesses Investing More in Social Media, But Juggling Resources


AT&T Introduces New Four-Line Small Business System


HP Unveils New Printing Innovations that Digitize the Office, Help Reduce Costs



Survey Shows Small Businesses Investing More in Social Media, But Juggling Resources


VerticalResponse survey finds 66% of small businesses spending more time, money

SAN FRANCISCO /PRNewswire/ – VerticalResponse, a leading provider of self-service marketing solutions for small businesses and non-profits including email marketing, social media marketing and event marketing, today announced the results of an exclusive survey on how much time and money small businesses spend on social media.

The company surveyed 462 small businesses on how much time they spend on social media activities, including finding and sharing content on popular social networks and blogging, and what tasks take the most time. VerticalResponse also inquired about marketing budgets.

The data are compiled in an online social media marketing infographic and summarized below.

“Our survey confirms that small businesses are understanding the value of social media,” said Janine Popick, VerticalResponse CEO/founder. “They’re spending more time doing it, and investing more money into it at a faster rate. But the extra work will likely lead to time management issues, especially for the small business owner who’s handling social media on top of all the other responsibilities of running a company. This implies that small businesses are in need of tactics and tools now to help them save time.”

The survey results suggest the following four conclusions:

  • Small businesses are spending more time on social media, but many are struggling with the added workload.
  • Small businesses are focusing on Facebook and Twitter, while adoption of Pinterest and Google+ remains slow.
  • Small businesses are realizing the value of content – but, again, time is an issue.
  • Small businesses are finding value in paying for social media.

Methodology: Results are based on an online survey of 462 businesses (93 percent with less than 100 employees). The survey was conducted between Sept. 17, 2012, and Oct. 5, 2012. Approximately 43 percent of respondents were CEOs/owners/proprietors of their companies.



AT&T Introduces New Four-Line Small Business System



New Four-Line AT&T Small Business System Delivers Affordable, Professional-Quality Telecommunications to Small Offices



Beaverton, Oregon – Small offices with expanding needs can elevate their telecommunications with the new easy-to-use, four-line AT&T Small Business System from Advanced American Telephones, which manufactures AT&T-branded telephones under a license agreement with AT&T Intellectual Property. Auto attendant, music on hold and cordless accessory capability all come standard without the need for professional installation or a telecommunications provider to maintain the system.

Available at major office supply stores, the reliable four-line system’s foundation is the MS2085 console which can be expanded to its maximum capacity of 4 lines by 16 stations by adding up to 15 MS2015 desksets through the existing office Ethernet. No additional wiring is needed beyond the standard phone lines that plug into the console. This capability differentiates the system from competitive offerings that require phone lines to be wired in at each desk. Each deskset can be further customized, based on individual preference, with the MS2025 cordless handset or TL7600
cordless headset for in-office mobility.

Businesses will save time and money with simple, out-of-the-box set up and user-friendly components. Robust functionality will improve productivity including:

  • A 60-minute digital answering system with auto attendant on the console and dedicated mailboxes for each deskset, allowing employees to manage their own voicemail and out-of-office messages
  • Full duplex speakerphone on corded sets for hands-free calling and up to five-party conference calls
  • Large display screens to view contact lists, missed call logs and other information

The MS2085 console station ($149.95 MSRP), MS2015 deskset ($99.95 MSRP) and MS2025 handset ($79.99 MSRP) can deliver a five-station phone system for under $600, less than most competitive offerings while delivering more

The AT&T Small Business System components are available in stores and online at Office Depot, Office Max and Staples as well as online at Each AT&T Small Business System component comes with a limited two-year warranty – and no added costs or activations are required to get started.

For more information on the new AT&T Small Business System and other AT&T small business and residential telephony products, please visit



HP Unveils New Printing Innovations that Digitize the Office, Help Reduce Costs



PALO ALTO, Calif. — HP announced new HP Officejet Pro and HP LaserJet printers and content management solutions designed to redefine business and government printing by enabling customers to reduce costs, increase efficiency and digitize the office.

The new offerings represent the largest upgrade to HP’s commercial printers in almost a decade, signifying the integration of intellectual property (IP) and innovation from across the organization.

HP Officejet Pro: Outstanding speed, quality, reliability and cost efficiency for SMBs

HP Officejet Pro X Series desktop printers and multifunction printers (MFP) deliver up to twice the speed at up to half the printing cost compared with color laser printers in their class. This new class of devices is powered by HP PageWide Technology, the next-generation inkjet platform that sets a new standard for small work team printing. It offers small and medium-sized businesses, remote offices and branch offices high-quality documents at up to 70 pages per minute.

HP LaserJet and cloud-based solutions digitize the office, simplify data access

The creation of vast amounts of business and government data means customers need a way to streamline how information is managed and accessed. The HP LaserJet Enterprise flow MFP M525c and HP LaserJet Enterprise color flow MFP M575c offer higher-performance document processing and sharing. This provides an ideal on-ramp to the digitized world with premium scanning and data entry that speed the transition from a paper to digital office.

The HP flow MFPs can be integrated with content management solutions based on software from Autonomy, an HP Company, either on-site or via the cloud. By pairing HP printing technology with Autonomy solutions, customers can access, organize and leverage information in documents, audio, video, email and web pages.

The HP Flow CM Professional brings enterprise-class content management to growing businesses, with security features that also support leading banks, legal firms and stock exchanges. The cloud-based offering increases collaboration and productivity by easily capturing, indexing, storing, searching and retrieving documents through a unique user-friendly interface designed with the customer in mind.

The HP Flow CM Enterprise is composed of a set of enterprise content management (ECM) offerings for large organizations that give instant access to vital information and help to integrate, simplify and automate processes to help reduce operating costs, improve employee productivity and assist with compliance efforts.

Office printing to increase productivity

Organizations of all sizes can address the need to increase productivity while reducing the complexity of their printing environment.

For businesses looking to increase office efficiencies with fast, powerful prints, HP is offering two additional series of HP LaserJet Pro printers. HP also is introducing new and enhanced document workflow solutions along with HP LaserJet Enterprise series printers that simplify productivity in enterprise organizations. For workers on the go, HP now offers greater access to print from cloud-based applications, incorporating Google Apps mailbox support through itsHP ePrint Enterprise.


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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (, an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

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