Wix is an easy to use DIY web site building service that lets anyone, with no design or HTML experience build a nice looking web site. Shopify is an easy to use DIY ecommerce platform that lets anyone with no “ecommerce” experience sell online.
Guess what? The two companies are now working together in a seamless integration.
“Together Wix and Shopify will propel entrepreneurs and small businesses to new levels,” said Wix Co-founder and CEO Avishai Abrahami. “The web enables small business owners to play in the same field as huge corporations. By adding a Shopify ecommerce solution into our App Market and thereby into Wix websites we set out to bridge the gap even more. Through this partnership, we’re providing small businesses with advanced, affordable and professional tools that heighten their competitive edge.”
“This partnership is a great example of how technology is helping to democratize small business and retail,” said Harley Finkelstein, Chief Platform Officer, Shopify.com. “Combining Wix’ industry-leading HTML5 website builder with Shopify’s best-in-class ecommerce platform will give entrepreneurs and SMBs the most seamless, easy-to-use and scalable website and ecommerce package imaginable. The partnership of Shopify and Wix is an absolute game changer for small businesses.”
What’s nice about this partnership is that it continues to further FRICTIONLESS development of business back office services for small businesses, as I discussed with Elance’s CEO in this video interview.
The power of integrated platforms is clear in this partnership – two best of breed solutions (web sites and ecommerce) combining to create something even better.
The Small Business Web was created for this purpose – a confederation of companies pledging open APIs so that all their software can work together, in one way or another.
On the other hand, it’s important that you understand and are careful of using APIs. You might end up with a mess of systems speaking to each other and in some applications causing confusion or errors. This can happen in inventory – wherein one of your systems over sells as the integration with your inventory system is not as smooth as it should be.
Stitch Labs is a simple inventory management tool for e-commerce merchants that automatically syncs inventory across several integrated sales channels, preventing overselling as well as saving small business owners time by eliminating the hassle from inventory management.