Can you really rule out a technology that was built with a sense of adaptability so that it could withstand the demands of the future? It would be wise not to. Many industry experts and tech reporters have stated that intranets, which CMOs and CIOs in big companies generally prefer, are mostly “stagnant and simply document repositories”. The fact that intranet 2.0, known as the social intranet, is a big leap forward as compared to what its predecessor (Intranet 1.0) offered to big business, should make us pause and try it out before we decide to fully rule out the technology.
The reason CMOs and CIOs are “looking inward” instead of succumbing to the success stories of Web 2.0, is that in spite of the perceived redundancy of intranet 1.0 in the business world, a platform where the company can present its own face to its own employees, who after all are the most valuable resources it has. IT giant IBM has refused to call the intranet “dead”; it claims that with the birth of what it calls ‘the Social Intranet’ (which is basically intranet 2.0 that also supports social media and analytics capabilities), intranet now has the ability to understand the online behavior of employees and their sentiments as customers. This is something that an internal communication platform was seriously lacking earlier.
With IBM Intranet Experience Suite, a hassle free two-way communication route is possible between employees. This way, it makes it easier for employees to get in touch quickly with the right people in case collaboration is required for a particular project. The main reason why companies need to continue with intranet is that employees always need to be aware of what’s going on with, and within the company, so that they can make better decisions in real time. It is true that email allows you to do that by exchanging information among individuals or groups, but it still does not provide the benefits of real time usage and it does not include knowledge databases with real time updates.
“Infusionsoft uses the Moxiesoft skeleton for its social intranet needs”, says Kimberlee Morrisson, the cultural evangelist of Infusionsoft. She says, “Internally it is referred to as the “Cereal Bowl”, where employees are constantly sharing information and managing databases about each other as well the company.”
Social media enabled intranet can lead to a stronger sense of employee engagement and increased knowledge sharing within, and between, various departments and levels of a company. It can help companies discover people with various levels of expertise within the company, but not bound by the same department, and in doing all of this it can effectively result in a much smarter and more efficient workforce.
So, this goes out to CMOs and CIOs who were hesitant to put their trust into an intranet site – upgrade to intranet 2.0 and see if your company grow even faster.
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