BlackBerry and all smartphone vendors stumbled in not quickly innovating and creating newer and more compelling offers to match or beat Apple’s iPhone.
Having said this, there are millions (my guess) of BlackBerry users globally and a loyal following of BlackBerry users in the USA.
While there’s a huge push to “Bring Your Own Devices (BYOD)”, wherein corporations are not dictating that their employees use BlackBerry’s and furthermore even offering corporate provided alternative devices, BlackBerry has an opportunity, with BB10 to stem the tide and possibly regain it’s footing.
At the Small Business Influencer Awards we saw a preview of BB 10 – looks very slick and elicited several ooohs and ahhs.
Here’s three new features you’ll find in BlackBerry 10…
BlackBerry Flow and BlackBerry Hub
BlackBerry® Flow is a new user experience that allows seamless navigation across open applications and the BlackBerry® Hub. All messages, notifications, feeds, and calendar events come into the BlackBerry Hub and no matter what the user is doing with the device, with a simple gesture, they can peek into the Hub at any time.
The BlackBerry Keyboard learns how you write and adapts to how you type so you can write faster and more accurately, giving you the kind of legendary typing experience that only BlackBerry can deliver.
BlackBerry® Balance™ offers the most elegant way to satisfy both customer and corporate needs without compromising on either. With BlackBerry Balance, personal apps and information are kept separate from work data, and the customer can switch from their personal to work profile with a simple gesture. The work profile is fully encrypted and secure, enabling organizations to protect their content and applications, while at the same time letting customers get the most out of their smartphone for their personal use.
Details about BlackBerry 10 can be found at: www.blackberry.com/