Some people wring their hands over changes Facebok, Google and other portals make, from time to time, to their algorithms and search engines. (read this and see my video below)
Just publish great content and frequently do it and you’ll do fine. The secret of online publishing success is very simple – publish and publish frequently.
Invariable your audience will grow as people find you through search engines and start to directly go to your web site.
So. Simply stated, to fix this supposedly huge Facebook Page problem … just create good content. Create content that is engagement-worthy, that your followers and fans want to Like, Share, and comment on. Focus on that, and your organization’s Facebook posts will start to appear in your Fan’s newsfeeds.
Remember most online content is about people LOOKING for something on a search engine and people sharing great content with other people – that’s engagement.
Here’s my short video rant on content marketing.