Recently, I had the pleasure of speaking with John Suh, CEO of LegalZoom.
He explained to me that for small businesses starting up, LegalZoom and other companies reduce the friction to start and run a business. He also explained that LegalZoom partners WITH lawyers to ensure that for a flat fee, small businesses CAN afford a lawyer.
When you think of Elance (hiring professionals), Vista Print and HP Magcloud (document printing), RingCentral (phone service) and so many other online companies – these companies make it easy, to with a mouse and a computer, have fundamentals you need to start and grow your business.
This is NOT rocket science, but its an important concept that is not REALIZED by many business owners.
Too often their online applications are NOT integrated (ie The Small Business Web), another level of frictionless computing to reduce data entry. Need to know which logo is better – ask your Facebook follows to VOTE on it.
Check out John Suh’s video interview with me here or below.