Video Interview With LegalZoom CEO: Reducing Friction To Start and Run A Business

Recently, I had the pleasure of speaking with John Suh, CEO of LegalZoom.

He explained to me that for small businesses starting up, LegalZoom and other companies reduce the friction to start and run a business. He also explained that LegalZoom partners WITH lawyers to ensure that for a flat fee, small businesses CAN afford a lawyer.

When you think of Elance (hiring professionals), Vista Print and HP Magcloud (document printing), RingCentral (phone service) and so many other online companies – these companies make it easy, to with a mouse and a computer, have fundamentals you need to start and grow your business.

This is NOT rocket science, but its an important concept that is not REALIZED by many business owners.

Too often their online applications are NOT integrated (ie The Small Business Web), another level of frictionless computing to reduce data entry. Need to know which logo is better – ask your Facebook follows to VOTE on it.

Check out John Suh’s video interview with me here or below.

2 thoughts on “Video Interview With LegalZoom CEO: Reducing Friction To Start and Run A Business

  1. Heather Stone

    Hi Ramon,

    Tools and companies like this are so critical for small businesses, especially those just getting started. There are a million details to consider when getting your business up and running. The simpler it is to get these potentially time consuming but vital details figured out (legal help, hiring, etc.) the better. Thanks for sharing!


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