Beyond Autorespond: How To Build Campaigns That Nurture (Webinar)

Get Ready to Build Great Relationships

 

Wednesday, January 23rd, 2013
11 AM PST (2 PM EST)

So you’ve got an autoresponder—now what? An autoresponder can do so much more than take care of your “welcome” and “thanks” form emails. Treat it like a campaign tool and watch your conversion rates climb.

Register for our Beyond Autorespond webinar and learn all about the elements of an effective nurture campaign from start to finish. Led by Jay Baer, social media expert and co-author of The NOW Revolution, the webinar will cover a number of core concepts to keep in mind when creating your campaign.

He’ll talk about everything from what to include to how to effectively personalize your content, including:

  • Determining your end goals before you get started
  • Designing your campaigns based on benefits, not messages
  • Knowing one size does not fit all: long-cycle vs. short-cycle nurture
  • Never arriving in an prospect’s inbox empty-handed
  • 5 messages/offers that move prospects through your pipeline

Every successful campaign starts with a sound strategy. So kick off 2013 right by registering for this free webinar and start using your autoresponder to offer value to your prospects.

 

About Jay Baer

 

Jay Baer is a hype-free social media and marketing keynote speaker, author, and consultant. He speaks more than 75 times each year to groups as large as 5,000. He has started 5 companies of his own, and consulted for 29 of the Fortune 500. His blog is ranked as the #1 content marketing blog in the world, and he is the co-author of the The NOW Revolution. Read more about him at jaybaer.com. Follow him on Twitter @jaybaer.

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About Carolyn Crummey

Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @Gemini52469 or @VirTasktic.