Martin Luther King Jr. (MLK) Didn’t Need Social Media To Spread His Message. It Shouldn’t Be The First Priority For You Either.

You know I’m one of the BIGGEST proponents of social media – I practically live on Twitter (@ramonray), eat Facebook and swim on LinkedIn.

However, there is one thing that has remained the same today and in 1963 when Martin Luther King Jr. gave his famous “I have a dream speech”.

What stays the same and is even more important NOW than ever before is that the CONTENT and CONTEXT of your words matter.

If you are a massage therapist and trying to use social media to build a following, engage customers and overall make more sales, do not focus so much on the medium.

Just focus on writing great content (or video), doing it frequently and writing what is most beneficial and of interest to your target audience.

That’s the secret.

Keep in mind social media is ONLY a platform – a delivery mechanism. It does help spread your message far and wide.

However, if you don’t have good content, as I outlined above, it will do you no good.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook

  • Tom Hood

    Well said. A great friend of mine who is a videographer and master storyteller once said, “if content is king, context is the kingdom.” Social media is just a channel and amplifier but you still need a message that matters. Thanks.