However, there is one thing that has remained the same today and in 1963 when Martin Luther King Jr. gave his famous “I have a dream speech”.
What stays the same and is even more important NOW than ever before is that the CONTENT and CONTEXT of your words matter.
If you are a massage therapist and trying to use social media to build a following, engage customers and overall make more sales, do not focus so much on the medium.
Just focus on writing great content (or video), doing it frequently and writing what is most beneficial and of interest to your target audience.
That’s the secret.
Keep in mind social media is ONLY a platform – a delivery mechanism. It does help spread your message far and wide.
However, if you don’t have good content, as I outlined above, it will do you no good.