14 Days of Facebook Marketing Tips. Tip #13: Leverage The Facebook Platform
Welcome to 14 Days of Facebook Marketing Tips, on the occasion of the upcoming launch of “The Facebook Guide to Small Business Marketing ” (Wiley) by Ramon Ray, of Smallbiztechnology.com and Infusionsoft.
In The Facebook Guide to Small Business Marketing , you will overall learn how to get more customers and keep the ones you have. You’ll also learn how to leverage overall online marketing, how to better use social media and, more specifically, how to use the power of Facebook for YOUR business.
Tip #13: Leverage The Facebook Platform
Once upon a time, if a business wanted to get in front of a large audience of potential customers they had to create a webpage. Those webpages were one-way mirrors – customers could get a look at your company and learn who you are, but that was it. There was no reciprocal view back to that customer from the company’s viewpoint. The world’s changed, significantly, since those days. While webpages are certainly still an essential for growing your online presence, the one-way mirror has been cracked and the opportunity to interact and communicate with your customers, and potential customers, is now wide open thanks to social networks, such as Facebook.
Smart companies have moved beyond just using Facebook as a place to post information and interact with customers – they are leveraging Facebook as a platform for communication and collaboration on their websites and other digital properties. So, what are we talking about? Here’s an example. Let’s say you own a hot dog stand and you offer your customers a loyalty card, which if they link to their Facebook account gets them additional loyalty points. If you customers do this, then every time they use that loyalty card at your hot dog stand, their Facebook friends are automatically alerted from a post that appears in their Timeline. Tie this back to your website, with one of many social plug-ins that are available, and visitors to your site will also see who’s visited the hot dog stand. Pretty clever, huh?! By leveraging Facebook as a platform, and the many tools the platform offers, you can create additional marketing opportunities that have a reach beyond most traditional marketing methods.
There are three key pillars of integrating Facebook’s platform into your website. They include:
- Social Plug-ins. These are plug-ins that you can add to your website that shows your visitors whose ‘Liked’ your page or products on Facebook.
- Authentication. This is an integration to your website that allows visitors to identify, or authenticate, who they are using their Facebook credentials.
- Personalization. This integration allows you to ‘personalize’ a visitors experience by using their Facebook logon information.
The sky’s the limit with many of these integration tools and with some solid thought, and possibly the help of a skilled programmer, you can create an experience between Facebook and your website that brings your marketing efforts to a whole new level.
For more great tips on how to market your business with Facebook, check out ‘The Facebook Guide to Small Business Marketing’. And don’t forget – buy it on Feb. 19th and you’ll get the great digital ‘Goody Bag’ of special discounts and gifts!