14 Days of Facebook Marketing Tips. Tip #14: Facebook Marketing Never Ends
Welcome to 14 Days of Facebook Marketing Tips, on the occasion of the release of the best selling new book, “The Facebook Guide to Small Business Marketing” (Wiley) by Ramon Ray, of Smallbiztechnology.com and Infusionsoft.
In The Facebook Guide to Small Business Marketing , you will learn how to get more customers and keep the ones you have. You’ll also learn how to leverage overall online marketing, how to better use social media and, more specifically, how to use the power of Facebook for YOUR business.
Tip #14: Facebook Marketing Never Ends
Over the last 13 days, we’ve covered a lot of tips on how you can effectively market your business using Facebook. Let’s quickly recap what we’ve covered:
- Tip #1: Ask For Opinions on Facebook. Create Engaging Content.
- Tip #2: Inject Personality Into Your Facebook Page
- Tip #3: Use Contests To Draw People To Your Page
- Tip #4: Use Facebook To Promote Your Events
- Tip #5: Integrate Facebook With Your Website and Blog
- Tip #6: Create Unique Content That Encourages Shares and Continued Following
- Tip #7: Use Facebook’s New Graph Search
- Tip #8: Use Analytics To Measure How Engaging Your Content Is
- Tip #9: Use Facebook Places and Check-In Deals To Increase Local Foot Traffic
- Tip #10: Use Facebook To Get Media Coverage / PR
- Tip #11: Use Facebook To Build Loyalty (4 Lessons From Panera Bread)
- Tip #12: Use Facebook Apps With Your Business Page
- Tip #13: Leverage The Facebook Platform
If you look at the topics you’ll quickly notice that all of the topics we’ve covered are items that you will need to effect on a continual basis, which means Facebook marketing never ends. Facebook is an ever-changing platform, working for you 24/7/365. If you stop creating engaging content, you will quickly fall off your followers radar. Just like all other types of marketing and sales, you want to keep your brand / product in front of your customers and potential customers faces. In the world of Facebook, this means popping up in their News Feed or in an Ad on their page.
Marketing your business on Facebook can be challenging, but it can also be a lot of fun. Get creative. Think outside of the box. Find the content your followers want and feed it to them on a continual basis.
For more great information on how to effectively market your business on Facebook, buy Ramon’s new book, The Facebook Guide to Small Business Marketing. I know you’ll find it full of great information, useful tips and real life examples of how other businesses have enjoyed success marketing on Facebook.