14 Days of Facebook Marketing Tips. Tip #2: Inject Personality Into Your Facebook Page

Tip #2: Inject Your Personality Into Your Facebook Page


Welcome to 14 Days of Facebook Marketing Tips, on the occasion of the upcoming launch of “The Facebook Guide to Small Business Marketing” (Wiley) by Ramon Ray, of Smallbiztechnology.com and Infusionsoft.

Buy Ramon’s latest book on February 19th and get a digital box of goodies as your gift for buying the book, educating yourself and growing your business with Facebook.

In The Facebook Guide to Small Business Marketing, you will overall learn how to get more customers and keep the ones you have. You’ll also learn how to leverage overall online marketing, how to better use social media and, more specifically, how to use the power of Facebook for YOUR business.

Tip #2: Inject Your Personality Into Your Facebook Page


There is an ongoing debate about how much personal you bring into your business ‘social’ space.  We’ve even written articles about it here on Smallbiztechnology.com.  While there is a balance that should be maintained, there is no reason to toss all personality aside when designing your Facebook business page. After all, your business is YOU…so go ahead and show the world!  It may help others feel more connected to your business knowing that there’s an actual ‘human’ behind it all!

Here are three simple tips from ‘The Facebook Guide to Small Business Marketing’ on how you can inject personality into your Facebook business page:

  1. Steer clear of stock images and use real pictures of your business.  
  2. Get creative with the cover photo to display your product / service – it can be a great selling tool and a fantastic way to showcase your work.
  3. Use conversational language, not business jargon.  Eliminate superfluous, unwieldy language and speak to your followers (don’t sell to them) in the way you’d want to be spoken to.
Let your self shine on your page and your business will shine with you! For more great tips on how to market your business with Facebook, check out ‘The Facebook Guide to Small Business Marketing’.


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Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.

3 thoughts on “14 Days of Facebook Marketing Tips. Tip #2: Inject Personality Into Your Facebook Page

  1. Ben

    Thanks Carolyn,thought provoking post, we have clients that like this idea, but do you think it would suit a more professional business? such as accountancy firms and how could they use this? Thanks

  2. Carolyn Crummey

    Ben – I think this suits all professional businesses…to a point. As with everything, there is a line that exists between too much and not enough. It really comes down to the perception they want people to have of their business – keeping in mind the type of businesses / people that they want to do business with. I like doing business with people that have personality – even my accountant! Having personality doesn’t take away from your professionalism or abilities – I think it enhances them.

    As for more ways to inject personality and other great tips – you really should check out the book Ramon wrote – ‘The Facebook Guide to Small Business Marketing’. It truly is chock full of GREAT info!


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