14 Days of Facebook Marketing Tips – Tip #6: Create Unique Content That Encourages Shares and Continued Following
Welcome to 14 Days of Facebook Marketing Tips, on the occasion of the upcoming launch of “The Facebook Guide to Small Business Marketing” (Wiley) by Ramon Ray, of Smallbiztechnology.com and Infusionsoft.
Buy Ramon’s latest book on February 19th and get a digital box of goodies as your gift for buying the book, educating yourself and growing your business with Facebook.
In The Facebook Guide to Small Business Marketing, you will overall learn how to get more customers and keep the ones you have. You’ll also learn how to leverage overall online marketing, how to better use social media and, more specifically, how to use the power of Facebook for YOUR business.
Tip #6: Create Unique Content That Encourages Shares and Continued Following
The page is up, you’ve added all your business information, links back to your website and you’re even sporting a cool Cover Photo (take advantage of that marketing space!). Now what?
You need content! If you fail to provide content to your business page, then you might as well forget about even having a Facebook page – it’s worthless. While the Cover Photo and pictures you add are informative and pretty, without solid content to accompany it, you have nothing to offer. Now, this doesn’t mean that you just start throwing updates out there willy-nilly, that will just cause any followers you currently have to stop following. You need solid content that encourages your followers to click on the ‘share’ button and keep following you because they look forward to the content you are offering. After all, the Facebook algorithm for determining which items appear in each user’s News Feed takes into account the frequency in which followers of a Page participate by clicking on that Page.
Here are some tips on the types of unique content you can offer on your page that will help encourage shares and keep your followers excited about your page:
- Post preview pictures of upcoming new products and/or services.
- Post instructional videos about your product or service. For example, if you sell cars, post a quick video that shows the newest features of your new vehicles.
- Post links to articles that your business contributed to on a relevant site.
- Post pictures of your business at an event or pictures of an event at your location. For example, if you have a ‘Grand Opening’ at your retail store, take pictures and post them to your page.