We all know about coupons – we use them, our mothers used them and our grandmothers did too. We use them to get discounts on the things we want, love and need. For local businesses it’s a great way to drive more revenue into a local retail.
Welcomemat Services has a new twist on coupons – giving local businesses rich data about the customers in their area and helping them boost revenue from a few hundred to a few thousand dollars extra per customer per year.
Here’s how it works, based on Welcomemat Services’ press release:
After a customer uses a gift check, the business returns it to Welcomemat. The bar code is scanned and the resulting information is provided back to the business in an easy-to-read data sheet profiling the client’s new customers and providing demographics such as the customer’s name, gender, income level, neighborhood and home value. Welcomemat uses data from more than 35 sources to locate newcomer addresses.
New residents receive their Welcomemat package within 30 to 120 days of moving in, with offers for such things as $15 of free dry cleaning, complimentary haircuts or free car washes sent to hundreds of thousands of families across the country each year.
Providing local businesses access to highly qualified new customers moving into the area allows the business to develop and grow a regular, recurring customer base. Welcomemat founder, Brian Mattingly, says the next revolution in local marketing isn’t discounting, couponing or online group deal buying – where customers are only as loyal as the coupon’s expiration date – it’s loyalty programs.
If you’re a local business there’s so much opportunity to get new customers and keep the ones you have.