Hiking Tour Company Increases Web Traffic Through SEO-Friendly Website Design Solution

When Urban Hiker San Francisco founder Alexandra Kenin noticed the site’s web traffic was low, she turned to Wix as a solution. Wix offers industry-specific templates that can be customized to fit an individual business’s needs. What helped Kenin most, however, was the site’s SEO tool. Business owners like Kenin simply answer the question, “What are the top search phrases users are likely to use on Google to visit your site?” Wix then goes to work providing a full report on what a business needs to do to bring customers to its website.

I was getting about 2-4 percent of my web traffic from search,” Kenin says of her pre-Wix website. “Now, that number’s gone up to more than 40 percent. Anyone can set up good SEO with Wix.”

Kenin’s site is a haven for San Francisco-area hikers, who can log in and find the best hiking trails in the area. So it was important for the site to show up prominently in results when visitors and residents of San Francisco were planning a hike. Wix allowed them to use the information Kenin knew about San Francisco hikers to help them find her site.

Once visitors find UrbanHikerSF.com, they’re treated to a visually engaging, informative site. Right away, visitors are able to book a hike with a professional guide, choosing from a variety of tours that vary in length and scenery. Kenin has supplemented Wix’s customizable templates with a series of high-resolution, colorful photos that show off San Franciscan scenery.

“Most small business owners know that having an engaging and visually appealing website is essential to amplifying their online presence, and we make that an easy feat for more than 30 million people who use Wix to create them,” said Omer Shai, vice president of marketing, Wix. “We make sure our users can create a website that is free, fully customizable and simple to use, with absolutely no need for coding knowledge. Essentially, users can drag and drop their way to a beautiful, sophisticated website in no time.”

Shannon Leahy of Shannon Leahy Events has also created a stunning website using Wix. Leahy uses the website to showcase her planning services for weddings and other special events. Like Kenin, Leahy compliments Wix’s templates with her own high-quality photos, making the site personal to her small business. The professionalism of her website helps build confidence in clients considering using her services.

“Anyone who wants to hire me, they absolutely go to my website first,” Leahy says. “I found Wix in an article about easy-to-use templates, and I was sold immediately. They used to only offer Flash websites but now they offer HTML, which I love because my clients like to look at my website on their iPhones and iPads, and now they can. I use Wix as a service that I now offer my brides – when they want to have a wedding website for all their guests, I can now create them one on Wix.”

With more than 30 million users to date, Wix is a popular choice for businesses looking for an easy-to-use website design service that can help promote their products or services. The site’s hundreds of templates ensure that business owners can develop a site that expresses their own individual style without having to pay thousands of dollars for a custom-designed site. Recently, Wix has added an app market to provide businesses with new tools to help them build and promote sites.

All of Wix’s templates and hosting are free, with premium plans starting at only $4.08 per month, with free hosting and Google Analytics provided. Each premium plan includes free support to help walk you through any problems you might have.

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Stephanie Faris

Stephanie is a freelance writer and young adult/middle grade novelist, who worked in information systems for more than a decade. Her first book, 30 Days of No Gossip, will be released by Simon and Schuster in spring 2014. She lives in Nashville with her husband.

3 thoughts on “Hiking Tour Company Increases Web Traffic Through SEO-Friendly Website Design Solution

  1. WizardTech

    I got to browse some websites that were created through Wix and I will agree that they are indeed stunning. Good thing you mentioned about the site’s SEO tool. This is definitely something small business owners should consider when thinking about developing a website for their business. Thanks for the post!


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