Most businesses take to online marketing, but most don’t see the forest for the trees. While the need for local marketing purely depends on the type of business and the overall marketing strategy, it’s often overlooked by businesses that do “need” local marketing. The Internet ushered in a spate of opportunities for local businesses, even if nothing is ever sold online. Here are some local marketing resources and tips you can use for local marketing this year.
Find the Top Directories
Online directories have fallen off the radar for SEO, traffic generation, and for linkbuilding for the Internet marketing community, but hey still hold considerable value for local business listings. Customers still look for businesses, vendors, contractors, and products off business directories – especially if local businesses are desired. Andrew Shotland helpfully created a humongous list of some of the top local business directories and local citation Sources in U.S. Another helpful post by Myles Anderson – founder and CEO of Brightlocal.com – lists some of the top 50 Citation Sources For US ( and UK) local businesses.
Which one of these is your local business listed on? If you are looking for local traffic, you may want to ensure you’re listed on many that will bring people to your door.
If your business is Local, Search optimization works much more efficiently for you. Seomoz.org recently acquired getlisted.org, which helps you to check if your business is listed, suggests more relevant places to list your business, educates you on specific search engine optimization for local businesses, and even provides professional help if you so need. Getlisted.org already helped more than 2 million small, local businesses boost their online presence and benefit from it.
Go to Get Listed to see if this is a tool that will help your local marketing efforts.
With SignPost, your local business can open up to 98 million local customers and ramp up 95% more views, visits (and increased sales opportunities) thanks to their gigantic network of 1200+ national and local partners including Google, Amazon, and Yellow Pages. SignPost is an automation software featuring a dashboard-like interface to help you deploy local marketing campaigns, monitor these campaigns, leverage marketing with a substantial exposure with automated featuring on directories, mobile apps major search engines, and local media sites.
Small business owners don’t have to tech savvy and can skip any additional, onerous account management responsibilities. You might want to read up more on SignPost by Gerald Hedlund – one of our contributing authors on Small Business Technology.
Tools for Citation Building
Listing your local business is a crucial task. As such, tools exist that can help you find & track your listings (active citations); identify your competition’s citations; compare and prioritize citations using citation values; and even automate monitoring of your citation campaigns. Consider using BrightLocal and WhiteSpark to improve your chances of improved search rankings, more exposure for your listings and hence your business.
Are you itching for something more creative? Create custom Soundtracks for your local business using Pandora’s association with DMX.
What are your favorite tools for local business marketing?