5 Lessons On Small Business Marketing From SXSW 2013

sxsw doggie

SXSW 2013 began today and this is a great time for small business in Downtown Austin to attract a lot of customers. Austin, the city, is actually proud to be known as a city that is “weird” and what that should mean to Small Business is the word Innovative. It is very interesting to see the techniques used to attract customers.

    • Use messaging that is FACT – Fun, Attention Getting , Collaborative and uses Technology

sxsw marketing

    • Special offers tailored for the attendees

sxsw marketing

    • Find innovative places to display your message

sxsw marketing

    • Use mobile technology using QR codes to engage

sxsw marketing

    • Even induce ‘would be’ customers to have some fun

sxsw marketing

Have you seen any innovative ways Small businesses are marketing themselves? If you are at SXSW, please come and say “Hi” to us at the SXSW Small Business Meetup – March 9th from 12:30 pm – 1:30 pm (CST) at the Proof Annex, 711 E. 6th Street, Austin, TX 78701. You can register for the free event here.


The following two tabs change content below.
Shashi Bellamkonda is a Speaker and Digital Marketing Expert and he is the Vice President, Digital Marketing at The Bozzuto Group whose mission statement is " the best real estate company in America." Bellamkonda is also an Adjunct faculty member of Georgetown University. After several years of enriching experience in the hospitality industry which also included being a chef, Shashi transformed his hobby of computers and technology to his career working in areas like Customer service, Program Management, Digital marketing and Social Media.

Leave a Reply

Your email address will not be published. Required fields are marked *