If you’ve spent any time manning a booth at a conference or convention, you probably know how futile such efforts can be. You stand there for days, shaking hands and making connections, but how often do you develop real, long-lasting professional relationships with the contacts you make there?
- Rent after-hours space
- Allow plenty of advanced notice
- Put technology in place
- Have usable content
- Provide a takeaway
For more insight, read the full article here.
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