Infusionsoft Announces The Three Ultimate Marketer Finalists

Infusionsoft‘s popular software helps businesses attract customers, automate marketing, close sales and sell online. It aims to be the all-in-one solution for a business’s sales and marketing needs. To quote Ramon Ray, SmallBizTechnology‘s fearless leader, “Using Infusionsoft is more than buying the software but it’s also changing the way you do sales and marketing.”

With that in mind, Infusionsoft holds an Ultimate Marketer Contest, where their customers can submit how they have innovated with the software and seen remarkable results.

Infusionsoft announced this years three finalists and their stories:

Andy Michaels and Gonz Medina of Blue Chip Athletic.

Blue Chip Athletic was started in 2001 by Gonz Medina and Jason Heslop, and is an online custom athletic apparel retailer. Jason met Gonz while coaching wrestling for Blue Valley North High School. This pair came to a meeting of the minds during the summer of 2001 when they discovered a challenge they both shared: getting quality custom apparel for their teams at a reasonable price.

They started out in Jason’s basement with no customers and nothing but a manual screen printing machine. They later found fellow coaches willing to give them a shot. With no marketing budget and no list of contacts, their only hope was to provide an outstanding customer experience and count on word of mouth referrals.

Today, more than ten years later, Blue Chip Athletic has more than 22,000 customers and $4.2 million in annual revenue. This is a great success story of an online store. With their unique lead generation strategy, their lead nurturing process and leveraging sales representatives, their end-to-end use of Infusionsoft is one of the many reasons we chose them as a finalist.

Casey Graham and Michael Lukaszewski of The Rocket Company.

In 2008, Casey Graham started the company out of a passion to reach church leaders worldwide – to train, speak, coach, consult – all to help the church. With barely any money in the bank, a stay-at-home wife and a one year old daughter, he set out on a dream which almost failed. Desperate and in need of a miracle, he clicked on a link that led him to Infusionsoft. Now the company distributes profit sharing with employees and has started a non-profit organization to benefit children in the Dominican Republic.

Casey is a passionate supporter of Infusionsoft – and you’ll soon learn why. After using every feature of Infusionsoft and CustomerHub to deliver personalized content to their audience, they have been able to increase sales and more than quadruple their business in only two years through a variety of lead conversion tactics.

Dustin S. Burleson, D.D.S. of Burleson Orthodontics.  

Dustin Burleson founded Burleson Orthodontics to be the place to straighten your child’s teeth without missing work or school. The business was started with one employee and zero patients in 2006 and has grown to over 7,500 active patients and 35 employees. Through this rapid growth, they have been able to live their vision of supporting the community, changing lives, and advancing the profession of orthodontics. Now Burleson Orthodontics is the largest provider of free orthodontic care to children who desperately need, but are unable to afford orthodontic care, through the Smiles Change Lives and Cleft Palate Foundation.

Burleson’s team utilized the 10 hours of implementation coaching by Infusionsoft and proceeded to spend the next two years intentionally testing each step of their follow-up sequence and client conversion process. After putting his kids to bed, Dustin would kiss his wife goodnight and work seven nights per week from 9 PM to 1 AM. This somewhat extreme effort has led to millions of dollars in revenue and more customers than he ever imagined.

The finalists chosen have some incredible stories. These three finalists will be presenting at Infusioncon, held on of March 27th to the 29th. The Infusioncon attendees will decide who will get the title of Ultimate Marketer out of these three worthy presenters!

Infusioncon has been covered on before, as it’s one of the biggest and best marketing conferences around. Check out our 10 reasons for attending the event this year.

Will you be attending Infusioncon? Let us know what you’re most looking forward to in the comments!

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Vincenzo Ravina is a writer, journalist and giraffe enthusiast from Halifax, Nova Scotia. You can learn more at his website,, or follow him on Twitter at @RavinaSBT.

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